| City of license | Lewisburg, West Virginia |
|---|---|
| Broadcast area | Lewisburg, West Virginia Ronceverte, West Virginia Rainelle, West Virginia Union, West Virginia |
| Branding | "103.1 The Bear" |
| Slogan | "Today's Country" |
| Frequency | 103.1 MHz |
| First air date | 1981 |
| Format | Country |
| Power | 3,300 Watts |
| HAAT | 273 Meters |
| Class | B1 |
| Facility ID | 59675 |
| Callsign meaning | W RONceverte calls previous community of license |
| Former callsigns | WKCJ (1981-2008) WRON-FM (2008-Present) |
| Affiliations | ABC Radio News MRN Radio PRN Radio West Virginia MetroNews |
| Owner | Radio Greenbrier, Inc. (Michael J. Kidd) |
| Sister stations | WRON, WSLW |
| Website | WRON Online |
WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
All Access reported on September 20th, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1st, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
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