| City of license | Amherst, Massachusetts |
|---|---|
| Broadcast area | Springfield, Massachusetts |
| Branding | Kix 100.9 |
| Slogan | "Pioneer Valley's Country" |
| Frequency | 100.9 MHz |
| First air date | 1987 (as WHCI) |
| Format | Country |
| ERP | 1,350 watts |
| HAAT | 211 meters (692 feet) |
| Class | A |
| Facility ID | 25906 |
| Former callsigns | WHCI (1987-1990)[1] |
| Owner | Clear Channel Communications (CC Licenses, LLC) |
| Sister stations | WHYN, WHYN-FM, WPKX |
| Webcast | Listen Live |
| Website | mykix1009.com |
WRNX (100.9 FM) is an American radio station licensed to serve Amherst, Massachusetts. The station is owned by Clear Channel Communications and the broadcast license is held by CC Licenses, LLC.
The station was assigned the WRNX call letters by the Federal Communications Commission on September 21, 1990.[1]
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WRNX airs a country music format.[2] The format change to country music from WRNX's longtime adult album alternative format is part of sister station WPKX's application to relocate its transmitter to Hartford, Connecticut.[3] As of October 31, 2011, the station is now simulcasting WPKX as "My Kix 100.9" as part of this move.[4]
In addition to its usual music programming, WRNX has served as the flagship station for University of Massachusetts athletics broadcasts.[5] The station has carried all of the school's men's basketball, hockey and football games plus coaches shows and women's basketball games since 2002.
In spring 2003, Pamal Broadcasting Ltd. (James Morrell, chairman/CEO) reached an agreement to acquire WPNI and WRNX from Western Massachusetts Radio Co., (Thomas G. Davis, president) for a reported sale price of $8 million.[6] The broker for this transaction was Doug Ferber of Star Media Group, Inc. At the time of the purchase, WRNX broadcast a rock-leaning adult album alernative music format.[7]
In the summer of 2006, Clear Channel Communications (John Hogan, CEO, radio) reached an agreement to acquire WRNX from Pamal Broadcasting Ltd (James Morrell, chairman/CEO) in exchange for five radio stations on other states.[8] The other stations in the deal are WBPM and WGHQ in upstate New York, WZRT and WSYB in Rutland, Vermont, and WPYR in Baton Rouge, Louisiana.[9] Published reports state that no cash changed hands in this transaction.[10]
Rachel Maddow, host of The Rachel Maddow Show on MSNBC and former Air America Radio personality, got her start as an on-air personality through a contest at WRNX.[11] Maddow says, "I was crashing with friends in Massachusetts, working odd jobs, when they told me to try out. And they hired me on the spot. Radio came to me, I didn't come to it."[12]
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