| City of license | Fort Lauderdale, Florida |
|---|---|
| Broadcast area | West Palm Beach-Boca Raton, Miami-Ft. Lauderdale-Hollywood |
| Branding | 106.7 Romance |
| Slogan | Tu música vive aqui (Your Music Lives Here) |
| Frequency | 106.7 MHz (also on HD Radio) |
| Format | Spanish Contemporary |
| Audience share | 1.8 (Sp'08 P2, R&R[1]) |
| ERP | 100,000 watts |
| HAAT | 300 meters |
| Class | C0 |
| Facility ID | 66376 |
| Callsign meaning | RoMAnce |
| Former callsigns | WFTL-FM WSDO WWJF WJQY (1984-1993) WTPX (1993-1994) |
| Owner | Wrma Licensing, Inc. |
| Webcast | Listen live |
| Website | romance106fm.com |
WRMA (106.7 FM) is a radio station broadcasting a Spanish Contemporary format. Licensed to Fort Lauderdale, Florida, USA, the station serves the West Palm Beach-Boca Raton, Miami-Ft. Lauderdale-Hollywood area. The station is currently owned by Wrma Licensing, Inc.[2][3] The station is also broadcast on HD radio.[4]
The station is currently owned by Spanish Broadcasting System.
This station has quite a history on the frequency of 106.7 FM. It started out as WFTL-FM, sister to 1400 WFTL. In the late '70s, it was WSDO-FM, Studio 107. WWJF- FM The Joy Of Florida (1982) later became WJQY-FM on (12/10/1984). Joy 107 FM achieved high ratings with a Lite Adult Contemporary format for 9 years then the Miami radio demographics changed.
Station owner Tak Communications wanted to rebrand from Joy 107 to something more modern and fresh. Calls were changed to WTPX (for Tropics 106.7 FM), with a Hot Adult Contemporary format established on 7/15/1993. WTPX only lasted 9 months according to the FCC call sign change database. When Tak Communications failed at bringing up the poor 2 share 12 plus ratings from Arbritron they sold the station on October 1993 to American Radio Systems.
ARS did not own WTPX very long as they sold 106.7 FM to SBS (Spanish Broadcasting System) and the calls were changed on 10/24/1994 to WRMA and the station transitioned to a Spanish language format on 12:05am on that date. The last English song that was played on WTPX from 11:53pm until midnight was Donna Summer's Last Dance then a short good bye mentioning the good ole days of 106.7 FM by mentioning WFTL-FM, WSDO, WWJF, WJQY, & WTPX. After the top of the hour ID there was 5–7 minutes of dead air and then the new Spanish format WRMA FM made its mark on South Florida Spanish radio. The first song was Jon Secada's Spanish version of "Just another day".
In 2010, WRMA went from playing a lot of new music, often from unfamiliar artists, to a focus on the '90s and 2000s, with few new songs.[5]
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