| City of license | LaPlace, Louisiana |
|---|---|
| Broadcast area | New Orleans/Baton Rouge, Louisiana |
| Branding | Rock 92-3 |
| Frequency |
(HD not yet in operation) 92.3 HD-2 for Variety Hits (not yet operational) |
| First air date | 1966 |
| Format | Modern Rock/Active Rock |
| ERP | 100,000 watts |
| HAAT | 593 meters |
| Class | C |
| Facility ID | 117 |
| Owner | Cumulus Media |
| Sister stations | KKND, KMEZ, WMTI |
| Webcast | Listen Live |
| Website | rock923neworleans.com |
WRKN, also known as "Rock 92-3", is a modern rock/active rock station owned by Cumulus Media. The station, whose frequency is 92.3 MHz with an effective radiated power of 100 kW, is licensed to Laplace, Louisiana and serves the greater New Orleans metropolitan area. Its transmitter is located in Vacherie, Louisiana. Rock 92-3 can be heard all over southeast Louisiana, and across several counties in Mississippi. Specifically, this station can be heard as far east as Gulfport, MS, as far west as Crowley, LA, as far north as McComb, MS, and at least 60 miles (97 km) offshore onto the Gulf of Mexico.
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The station signed on the air in 1966 as WCKW. During its first 29 years of its existence, its previous formats included Country, Classic rock, Active Rock, All-'80s, Adult Contemporary and Adult Top 40.
On November 18, 2004 WCKW 'unveiled' the "Diva" format and changed its call letters to WDVW, playing mostly rhythmic pop, classic Disco and Dance music from the 1970s, 1980s, and 1990s. From 2005 to 2007, WDVW was also a reporter to the Billboard Magazine Dance/Mix Show Airplay panel.
When it first debuted with the format, its slogan was "Music For The Diva In You", a reference to the female audience it targeted and the high quotient of female artists on its playlist. But despite the name and slogan it also attracted males as well. In September 2005 they would later change the slogan to "New Orleans' Feel Good Station!" The reason for that was to bring music and normality back to the area after Hurricane Katrina struck. They were also the first radio station in the market to resume regular music programming after the disaster ended.
WDVW was one of two "Divas" in Louisiana. Its sister station in Baton Rouge, WCDV-FM (Diva 103.3), was the other, although WDVW can also be heard in that area as well. But on September 18, 2006, WCDV returned to an Adult Contemporary direction, a move that might have make sense due to the overlapping of two "Divas" in Baton Rouge, which hurt WCDV ratings wise.
On December 20, 2007, WDVW switched directions to Adult Top 40 for its second go-round, this time as "Mix 92.3." The station has dropped most of the Dance fare in favor of current Hot AC product, with recurrents from the '80s and '90s and a Modern-leaning direction. The station never produced impressive ratings, and given New Orleans' reception toward Hot AC/Adult Top 40 in the past, most notably WLTS, this format has never performed well in this market.
On July 23, 2010, at approximately 2:50 PM, after playing "Need You Now" by Lady Antebellum, the station began stunting with Mardi Gras-themed music. At 4:00 pm, the station became "Rock 92-3," using the slogan "New Orleans' Rock Station." The first song on "Rock 92-3" was "Check My Brain" by Alice in Chains. The move to a rock format was driven by the recent format change of KOBW, which had aired a similar format.[1]
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