WQPO

WQPO
City of license Harrisonburg, Virginia
Broadcast area Central Shenandoah Valley
Branding "Q-101"
Slogan "Harrisonburg's Hit Music Station"
Frequency 100.7 MHz
First air date 1946
Format Contemporary Hit Radio/Mainstream Top 40
Power 50,000 Watts
HAAT 150 Meters
Class B
Facility ID 39492
Owner M. Belmont Verstandig, Inc.
Sister stations WHBG, WJDV, WSVA, WTGD
Webcast WQPO Webstream
Website WQPO Online

WQPO is a Contemporary Hit Radio formatted broadcast radio station licensed to Harrisonburg, Virginia, serving the Central Shenandoah Valley. WQPO is owned and operated by M. Belmont Verstandig, Inc.

History

WQPO went on the air in 1946 as WSVA-FM, it was the third FM on in the state. It was automated with a variety of music formats as from the start. The last before changing call letters was "Country Sunshine". Call letters changed in 1972 to WQPO, Stereo 101 - using Drake Chenault's Solid Gold format (4 reels and a bunch of cart decks) - a solid sound, but FM had not taken off yet. Around 1982, then-owner Gilmore Broadcasting decided to try to make money with it, taking out the automated format and hired a full staff and hosted an Adult Contemporary format. They changed the name to Q-101 and built out the facility to its fully licensed 50KW signal. Prior to that they ran at 7200w from one of the AM towers of sister WSVA. A new 500-ft tower was built in the field next to the studios on Rt. 33 West. Station took off in the ratings, quickly outpacing the dominant WSVA-AM during the '80s. Gilmore sold the AM-FM combo in 1987 to VerStandig.

Format Change

On May 8, 1998, the hot adult contemporary format was moved from WQPO to WMXH-FM at 105.7 FM, while Q101 switched to a mainstream top 40 (CHR) format.

External links