| City of license | Plymouth, Massachusetts |
|---|---|
| Broadcast area | Boston, Providence-Warwick-Pawtucket, Cape Cod |
| Branding | Today's Easy 99.1 |
| Frequency | 99.1 MHz |
| First air date | June 25, 1961 |
| Format | Classic Hits |
| Audience share | 3.3 (Sp'08, R&R[1]) |
| ERP | 50,000 watts, Stereo |
| HAAT | 131 meters |
| Class | B |
| Facility ID | 52838 |
| Callsign meaning | Plymouth or We Play Lovely Music[2] |
| Owner | Plymouth Rock Broadcasting Company |
| Sister stations | WPLM |
| Webcast | Listen Live |
| Website | easy991.com |
WPLM-FM (99.1 FM, "Easy 99.1") is an Classic Hits station serving the Boston radio market from Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth.
WPLM-FM has one of the strongest signals in the south of Boston market; additionally, the station can also be received in the Providence and Cape Cod markets.
WPLM-FM signed on June 25, 1961.[3] In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1".[4] However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995.[4][5] Initially, programming was largely provided by SW Networks' Smooth FM service;[6] (indeed, the station took the branding "Smooth FM 99.1")[4] however, after Smooth FM closed on December 31, 1996,[7] the station switched to a similar service from Jones Radio Networks[8] and reimaged as "Jazzy 99.1".[9] Two years later, this was discontinued in favor of the current "Easy 99.1" format.[9] In the beginning, adult standards artists such as Frank Sinatra received a large amount of airplay, but the station has subsequently shifted to more of a contemporary format..
From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier;[3][10] however, the AM station has gradually shifted some of its schedule to simulcasts of WADN/WBNW (1120) since 1997. On December 26, 2010 WPLM Flipped its Soft AC format to Classic Hits,[11] giving Boston four classic hits radio stations.
Notable past and present personnel include Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.
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