| City of license | Orlando, Florida |
|---|---|
| Broadcast area | Central Florida |
| Branding | Mix 105.1 |
| Slogan | "Best Mix Of the 80's 90's & Today" |
| Frequency |
105.1 HD-2 for AMP Radio |
| First air date | August 15, 1967 |
| Format | Hot Adult Contemporary |
| ERP | 94,000 watts |
| HAAT | 487 meters |
| Class | C |
| Facility ID | 47746 |
| Callsign meaning | Orlando's MiX |
| Former callsigns | WWQS (1967-1973) WBJW (1973-1989) |
| Owner | CBS Radio |
| Sister stations | WJHM, WOCL |
| Webcast | Listen Live |
| Website | mix1051.com |
WOMX-FM (105.1 FM, "Mix 105.1") is a radio station located in the Orlando, Florida, area.
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WOMX was owned by Rounsaville Radio in 1973, was sold to Nationwide Communications in 1982, then Omni American and then again to Shamrock Broadcasting in 1996 then to Cox Broadcasting in 1998, then to Infinity Radio (CBS) in 2000.
The station began broadcasting as WOMX on September 14, 1989 after a 16 year run as Top 40 BJ 105, (WBJW). The station changed to WOMX (formerly the call letters for a coast guard ship based in Biloxi, MS) due to declining ratings an a growing adult radio market. Initially, "Mix 105.1"'s format was characterized as "Adult Top 40", but was quickly modified to a slightly more mature "Hot Adult Contemporary" sound, with a greater emphasis on hits from the past.
The station signed on with Mike Elliot and Beth Ann Schaffer in mornings, Tracey Young, Middays, Dave Kelly in Afternoons, and Nick Sanders at night. The overnights were held by Keith Summers. The station was first programmed by Brian Thomas.
Popular morning show co-host Erica Lee was fired January 7, 2010 after 19 years at WOMX.[1] Following the most recent suit of more rhythmic content on CBS Radio-owned hot AC stations in Boston (WBMX), Cleveland (WQAL) & Hartford (WTIC-FM), the station began adding more rhythmic content to go up against top 40 station WXXL, owned by Clear Channel Communications. Ratings had been up for WOMX-FM after the playlist tweak, and also caused rival adult contemporary station WMGF phasing in more hot AC content, causing WMGF to decline in the ratings. WOMX-FM is the oldest hot adult contemporary in Florida under CBS Radio ownership, while CBS Radio's other hot ACs in Tampa (WSJT) & West Palm Beach (WPBZ) had the format since 2010 & 2011, respectively.
WOMX 105.1 plays the "Best Mix of the 80s, 90s and Today," though the station programming focuses mostly on rock and modern rock music from the 1990s and 2000s.
Every Friday evening, Mix 105.1 presents Friday Night 80's. The "Saturday Night Party MIX" airs every Saturday night. The "Saturday Night Party MIX" replaced the Orlando heritage show "Seventies Saturday Night" in 2005.
As of 2010, the on-air personalities include the Scott McKenzie Morning Show, Dana Taylor, Bobby Smith (former program director of WOCL-FM), Laura Francis, and Lizzette Perez overnight. Former drive-guy Jeff Cushman was taken off the air to be full-time program director of MIX and sister-station Sunny 105.9, and was released of the programming duties at WOMX in March 2010 after leading the station to a #1 ranking in their prime demo Women 25-54.
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