| City of license | Fair Bluff, North Carolina |
|---|---|
| Broadcast area | Fayetteville, North Carolina |
| Branding | Cool 105.3 |
| Frequency | 105.3 MHz |
| Format | R & B oldies/beach music |
| Audience share | 0.8 (Fa'07, R&R[1]) |
| ERP | 25,000 watts |
| HAAT | 150 meters |
| Class | C3 |
| Facility ID | 78329 |
| Former callsigns | WSIM (2000–2003) WPPG (2003–2004) WNFI (2004–2005) |
| Owner | The Padner Group, LLC |
| Webcast | Listen Live |
| Website | coolbeach1053.com |
WODR (105.3 FM) is a radio station broadcasting an R & B oldies/beach music format. Licensed to Fair Bluff, North Carolina, USA, the station serves the Fayetteville area. The station is currently owned by The Padner Group, LLC.[2][3]
The station went on the air as WSIM on May 2, 2000. On June 18, 2003 the station changed its call sign to WPPG, then to WNFI on September 7, 2004 & finally on March 22, 2005 to the current WODR.[4] In June 2003, WPPG began playing a mix of music like nothing else on radio in Wilmington, North Carolina--Woody Guthrie might be followed by R. L. Burnside, John Prine and Phish, for example. It was not a stunt. It was Triple-A. The Penguin, also heard on 106.7 FM starting in August, was "a different kind of bird" that played "the music you've been waiting for." Program director Mark Keefe came from WNCW.[5] Later, this station played oldies. As Radio Fiesta, the station's format was Regional Mexican, with its programming also heard on WOLH and WHYM in Florence, South Carolina and WFMO, which is licensed to Fairmont, North Carolina.
In 2008, WODR owner The Padner Group planned studios in Whiteville, North Carolina and a new beach music format called "Cool 105.3," along with a signal increase to 11,000 watts. James E. Reddish, known to listeners of WIXE in Monroe, North Carolina as James Edward "Foxx", became general manager.[6] The change took effect September 29, with Foxx as morning host.[7]
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