City of license | WNND: Pickerington WNNP: Richwood |
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Broadcast area | Columbus, Ohio |
Branding | Rewind 103.5/104.3 |
Slogan | Feel Good Favorites from the 80's and More! |
Frequency |
WNND: 103.5 MHz (also on HD Radio) WNNP: 104.3 MHz |
First air date | July 30, 2010 |
Format | Classic Hits (80s) |
Audience share | 2.1 (Sp'08 P2, R&R[1]) |
ERP | WNND: 4,200 watts WNNP: 3,400 watts |
HAAT | WNND: 119 meters WNNP: 133 meters |
Class | WNND: A WNNP: A |
Facility ID | WNND: 60590 WNNP: 30563 |
Transmitter coordinates | WNND: WNNP: |
Callsign meaning | W RewiN(N)D |
Former callsigns | WNND: WSWZ (1989-1998) WJZA (1998-2010) WNNP: WZJZ (1995-1999) WJZK (1999-2009) WODB (2009-2010) |
Owner | Saga Communications LLC (Franklin Communications, Inc.) |
Sister stations | WSNY, WVMX |
Webcast | Listen Live |
Website | rewindcolumbus.com |
WNND and WNNP are two FM radio stations serving the Columbus, Ohio market. Owned by Saga Communications, WNND broadcasts on 103.5 MHz from Pickerington, Ohio, and WNNP broadcasts on 104.3 MHz from Richwood, Ohio.
WNND formerly carried a hybrid of Adult Contemporary, Urban AC, and instrumental covers as "Smooth Jazz 103.5" under the WJZA calls with programming derived from Broadcast Architecture's Smooth Jazz Network; while from 2009 to 2010, WODB had its own identity as "Big Hits B1043," with a classic hits format.
At 4:35 p.m. on July 30, 2010, WJZA and WODB are now known as "Rewind 103.5/104.3: Columbus' Greatest Hits," and adopted a 1980s-based classic hits format. On August 6, 2010 WJZA and WODB changed their call letters to WNND and WNNP, respectively.
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WNND and WNNP are now a combined two of five radio stations in the Columbus market to have a Classic Hits format, joining Newark-based WNKO, WTDA (satellite-programmed by Dial Global) and WCGX, which offers a "Gen X" 1990s-2005 format. They also feature the second 80s-derived classic hits format in Columbus radio history, as sister station WVMX was all-80s WXST "Star 107.9" back in the late 1990s.
WNND was first assigned the call sign WSWZ on May 11, 1989. WSWZ changed call letters to WJZA on February 13, 1998, and switched format to smooth jazz, taking the format previously used by the 107.5 FM facility in Columbus, Ohio. Prior to that WSWZ played an Oldies format that served the Lancaster, Ohio area. That station dropped the WJZA calls and smooth jazz format on December 26, 1997 in exchange for WCKX's calls and format, which were dropped from the 106.3 FM facility in London, Ohio (now known as WXMG).
In time, the usage of the "smooth jazz" name was taken very liberally as WJZA shifted to a hybrid of Adult Contemporary, Urban AC, and instrumental covers, while the majority of WJZA's programming was soon derived from Broadcast Architecture's "Your Smooth Jazz" service, which chiefly operated under this hybrid style.
Prior to their previous "Big Hits B104.3" format, WNNP simulcast WJZA's smooth jazz programming under the WJZK call letters. Their classic hits format launched on February 2, 2009 at 12:00PM, taken from the former "Big Hits B107.9" WODB at 107.9, which a few days earlier switched to a Hot AC format as WVMX "Mix 107.9." Morning host Dave Kay was the only local personality on the station, with the rest of the programming having been satellite-fed from Dial Global (but under a different channel than the one WTDA currently carries).
Due to WNNP's transmitter originating 40 miles northwest from Columbus in Richwood, the 104.3 signal suffers coverage problems in the Columbus metro, mainly in the eastern and southern portions. While still WODB, the station filed an application to change its city of license and transmitter location from Richwood to West Jefferson, Ohio, along with increasing power from 3.4 KW to 6 KW, so as to offer better coverage in the Columbus area. The move ultimately was rejected by the FCC.
“ | One thing we can count on in life is change.
It’s in that spirit that we tell you that the programming on 103.5 is changing. Playing smooth jazz music is one side of who we are. It’s the side you hear. The other side of who we are is the reality that operating a commercial radio station is a business. That is the side that we see. In the last few years the business side of Smooth Jazz 103.5 has become increasingly difficult. There are many reasons for this, but the unfortunate fact is that the audience for the station can no longer sustain the business of the station. In that way we are no different than a retail business that doesn’t have enough customers to keep the doors open. You do have an option for listening. You can still listen to the same Smooth Jazz Network on-line from their web site. We've considered it an honor and pleasure to have entertained you over the past few years. Thank you for listening. Sincerely, |
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Smooth jazz can also now be heard at harmoniclounge.com and columbusjazzradio.com.
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