WMXR

WMXR
City of license Woodstock, Vermont
Broadcast area Lebanon-Rutland-White River Junction area
Branding Maxx 93.9
Frequency 93.9 MHz
First air date April 18, 1989
Format Classic rock
ERP 670 watts
HAAT 208 meters
Class A
Facility ID 57002
Owner Great Eastern Radio, LLC
Sister stations WXXK, WTSL, WGXL
Webcast Listen Live
Website maxx939.com

WMXR (93.9 FM) is a radio station broadcasting a classic rock format. Licensed to Woodstock, Vermont, USA, the station serves the Lebanon-Rutland-White River Junction area. The station is currently owned by Great Eastern Radio, LLC.[1]

History

WMXR was started on April 18, 1989 by Bob and Shirley Wolf.[2] In its early years, the station broadcast an oldies format,[2][3] which was expanded to WCFR-FM (now WEEY) in 1998 after the Wolfs' acquisition of that station.[4] This evolved to adult contemporary by April 2000, when Conn River Broadcasting switched the stations' format to country music.[5]

Clear Channel Communications bought WMXR and WCFR in 2001[6] and merged the stations' country format (branded as "Bob Country") with that of its own WXXK (100.5), branded "Kixx".[7] After several months of simulcasting with WXXK, WMXR switched to a simulcast of WVRR (now WKKN)'s classic rock format that October.[8] WMXR shifted to modern rock in late March 2002, though WVRR did not follow suit until early April.[9][10] Two years later, Rock 93.9 & 101.7 tweaked its format to mainstream rock and became quite successful in the Upper and Lower Valley region.

Clear Channel sold its stations in the Lebanon, New Hampshire market to Great Eastern Radio in January 2007,[11] who later that year switched WMXR to a news/talk format as "93.9 The Pulse", modeled on sister station WTPL in Hillsborough, New Hampshire.[12] This format was moved to and consolidated with a similar format on sister station WTSL (1400) under the "Pulse" branding in May 2008, at which point WMXR adopted a classic hits format as "Maxx 93.9".[13] The station has since returned to classic rock, though it has retained the "Maxx" branding.

References

  1. ^ "WMXR Facility Record". United States Federal Communications Commission, audio division. http://www.fcc.gov/fcc-bin/fmq?call=WMXR. 
  2. ^ a b (PDF) Broadcasting & Cable Market Place 1992. 1992. p. A-360. http://www.davidgleason.com/Archive%20BC-YB/1992/Radio-NE-Ter-BC-YB-1992-B&W.pdf. Retrieved November 30, 2010. 
  3. ^ Fybush, Scott (October 16, 1996). "Here Comes Kidstar!". New England RadioWatch. http://www.bostonradio.org/nerw/nerw-961016.html. Retrieved August 3, 2009. 
  4. ^ Fybush, Scott (June 4, 1998). "Tornado Topples WIVT". North East RadioWatch. http://www.bostonradio.org/nerw/nerw-980604.html. Retrieved August 3, 2009. 
  5. ^ Fybush, Scott (April 7, 2000). ""Quick," What's On 93.5/93.9?". North East RadioWatch. http://www.bostonradio.org/nerw/nerw-000407.html. Retrieved August 3, 2009. 
  6. ^ Fybush, Scott (January 15, 2001). "Citadel, WROL, and WKOX -- Sold!". North East RadioWatch. http://www.bostonradio.org/nerw/nerw-010115.html. Retrieved August 3, 2009. 
  7. ^ Fybush, Scott (April 4, 2001). "Take Me Out to the Ban Game". North East RadioWatch. http://www.bostonradio.org/nerw/nerw-010404.html. Retrieved August 3, 2009. 
  8. ^ Fybush, Scott (October 29, 2001). "North East RadioWatch". http://www.bostonradio.org/nerw/nerw-011029.html. Retrieved August 3, 2009. 
  9. ^ Fybush, Scott (April 1, 2002). "Neaverth Fired in Buffalo". North East RadioWatch. http://www.bostonradio.org/nerw/nerw-020401.html. Retrieved August 3, 2009. 
  10. ^ Fybush, Scott (April 8, 2002). "North East RadioWatch". http://www.bostonradio.org/nerw/nerw-020408.html. Retrieved August 3, 2009. 
  11. ^ Fybush, Scott (January 22, 2007). "Shapiro's Back in the Upper Valley". NorthEast Radio Watch. http://www.fybush.com/NERW/2007/070122/nerw.html. Retrieved August 3, 2009. 
  12. ^ Fybush, Scott (October 22, 2007). "More AM Uncertainty in NYC, Boston". NorthEast Radio Watch. http://www.fybush.com/NERW/2007/071022/nerw.html. Retrieved August 3, 2009. 
  13. ^ Fybush, Scott (May 26, 2008). "More Philly Morning Shifts". NorthEast Radio Watch. http://www.fybush.com/NERW/2008/080526/nerw.html. Retrieved August 30, 2008. 

External links