| Milwaukee, Wisconsin | |
|---|---|
| Branding | Milwaukee Public Television, Channel 10 or MPTV-10.1 HD & 36.2 |
| Slogan | Opening your world |
| Channels | Digital: 8 (VHF) WMVT 35.2 (36.2) (UHF) SD simulcast |
| Translators | 36 (UHF) Milwaukee (construction permit) |
| Affiliations | PBS Wisconsin Public Television (sports/public affairs) Wisconsin Educational Communications Board (instructional) |
| Owner | Milwaukee Area Technical College (Milwaukee Area Technical College District Board) |
| First air date | October 28, 1957 |
| Call letters' meaning | Milwaukee Vocational Schools |
| Sister station(s) | WMVT |
| Former channel number(s) | Analog: 10 (1957-2009) |
| Former affiliations | NET (1957-1970) |
| Transmitter power | 223 kW (analog) 25 kW (digital) |
| Height | 338.5 m (analog) 353.8 m (digital) |
| Facility ID | 42663 |
| Website | www.mptv.org |
WMVS (Channel 10) is a public television station located in Milwaukee, Wisconsin. Its signal covers most of southeastern Wisconsin, including the cities of Racine, Kenosha, Sheboygan, and Waukesha.
WMVS is a non-commercial educational public television broadcasting station, and is a member of Public Broadcasting Service (PBS). WMVS' owner, Milwaukee Area Technical College, also owns sister Milwaukee PBS member station WMVT. Both stations together refer to themselves collectively as Milwaukee Public Television. The stations are separate from the Wisconsin Public Television state network owned by the University of Wisconsin Extension which serves the rest of the state, although WMVT runs that station's instructional television programming, and MATC/MPTV coordinate instructional television efforts for their broadcast area.
2007 marked the 50th anniversary of WMVS (and Milwaukee Public Television in general).
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WMVS's digital signal is on Channel 8 and carries a 720p signal for WMVS's main schedule on 10.1. Formerly, WMVS-DT was carried on digital channel 35, the home of WMVT-DT, due to interference issues with Grand Rapids' WOOD-TV's channel 8 analog signal until a channel shuffle on September 1, 2008. On September 1, 2010, another channel shuffle took place which added three of MPTV's digital subchannel services to WMVS's bandwidth, while a standard definition simulcast of WMVS's 10.1 schedule was added to channel 36.2 to address antenna viewers who have been unable to receive WMVS's VHF signal since the conversion, which has been a major problem for many broadcasters on VHF post-transition.[1] The picture format on 10.1 was also reduced to 720p to enable multicasting on WMVS's bandwidth. A secondary translator station for WMVS to be based on Channel 36 is to be built and launched sometime in 2011 from MPTV Tower to better serve the main portion of WMVS's service area with UHF-only antennas,[2] along with a boost in power to the main WMVS signal courtesy of a Public Telecommunications Facilities Program award.[3]
The layout of Milwaukee Public Television's digital services are detailed further within that article. Since the shuffle, the channel's branding has switched to MPTV 10-HD.
MPTV signed off their analog signals at 9am on June 12, 2009.
The station's annual fundraising auction in May (which started in 1969, and is one of the oldest station auction campaigns in existence) has been broadcast in HD since 2003, along with all of the station's weekly local programs, which include Black Nouveau, ¡Adelante! (a Spanish language program with English subtitles), I Remember, Outdoor Wisconsin, and Interchange. Tracks Ahead, which premiered in 1990, also is produced in HD, and is syndicated by MPTV to air on HDNet, Mark Cuban's HD-only cable channel.
The station also distributes their programs on Time Warner's video on demand service, Wisconsin On Demand 1111 [1].
WMVS began broadcasting on October 28, 1957, as the 28th Educational television station in the United States and the second in Wisconsin, after WHA-TV in Madison. Among the strongest and earliest backers of the creation of Milwaukee Public Television (over the opposition of at least some of the commercial stations) was Frank Zeidler, Milwaukee's mayor from 1948 to 1960.
MPTV/WMVS/WMVT also has the unique distinction of having the channel numbers for both of their stations within their studio's address number, which is in Milwaukee's street numbering system (most television or radio stations with their channel number as an address use a vanity address/street not within a community's numbering system). The studios are in the Continuing Education Center of the MATC Downtown Campus, at 1036 North 8th Street.
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