| City of license | Gallatin, Tennessee |
|---|---|
| Branding | Magic 1560 |
| Slogan | "Today's Best Hits!" |
| Frequency | 1560 kHz |
| First air date | April 23, 1967 |
| Format | Hot AC |
| Power | 1,000 watts (day) 3 watts (night) |
| Class | D |
| Facility ID | 11749 |
| Former callsigns | WWGM (1967-1993)[1] |
| Owner | Classic Broadcasting, Inc. |
| Website | magic1560.com |
WMRO (1560 AM, "Magic 1560") is a radio station licensed to and serving Gallatin, Tennessee. The station is locally owned by Scott and Leslie Bailey of Classic Broadcasting, Inc.[2] The station's studios and transmitter facilities are located a half mile north of downtown Gallatin.
Founded in 1967 as WWGM, this station was assigned the WMRO call letters by the Federal Communications Commission on November 9, 1993.[1] The station strives to be a "good neighbor" to the religious community of Gallatin.
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The station is branded as "Magic 1560" and airs the satellite-fed "Today's Best Hits" hot adult contemporary music format from Cumulus Media Networks. On Sundays, church services, religious, and local programming focusing on Gallatin area are aired.
In October 1978, WWGM was sold to Dean A. Crawford and the deal gained FCC approval on January 9, 1979.[3] In September 1986, Dean A. Crawford Broadcasting Co. reached an agreement to sell WWGM to Lindsey Christian Broadcasting Company.[4] The deal was approved by the FCC on November 25, 1986, and the transaction was consummated on December 16, 1986.[4]
In April 1993, Lindsey Christian Broadcasting Company reached an agreement to sell WWGM to Classic Broadcasting, Inc.[5] The deal was approved by the FCC on October 25, 1993, and the transaction was consummated on October 28, 1993.[5] The new owners had the FCC change the call letters to WMRO on November 9, 1993.[1]
On February 19, 1994, with new call sign WMRO, the station began playing an oldies music format. The call letters were changed on a deal that the station would hold them for 9 months for a potential licensee in 1994, but this potential licensee never asked for them back. On April 1, 2006, the station flipped to a hot adult contemporary music format because of the area's changing demographics as a Nashville bedroom community and another station in the county switching to an oldies format. In December 2006, majority control of Classic Broadcasting was transferred from William E. Bailey to Timothy Scott Bailey.[6]
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