| City of license | Fort Lauderdale/Miami |
|---|---|
| Broadcast area | South Florida |
| Branding | "103.5 Super X" |
| Slogan | Mi Música 80's, 90's, y Hoy (music from the 80's, 90's and Today) |
| Frequency | 103.5 (MHz) |
| First air date | early 1960s as WWIL-FM |
| Format | Spanish Hot Adult Contemporary |
| ERP | 100,000 watts |
| HAAT | 307 meters |
| Class | C |
| Facility ID | 67193 |
| Callsign meaning | MIami Beat (previous format) |
| Former callsigns | WSHE (1970-1996) WPLL (1996-1999) WMGE (1999-2003) |
| Owner | Clear Channel Communications |
| Sister stations | WBGG, WHYI, WINZ, WIOD, WMGE, WMIA |
| Webcast | Listen Live |
| Website | superx1035.com |
WMIB is a Clear Channel-owned Spanish Hot Adult Contemporary format radio station, licensed to Fort Lauderdale. For 25 years, the station call letters were WSHE, and the station slogan was "She's only Rock n Roll." In 1995, a format change was made from album oriented rock to an alternative/hot AC hybrid format, and the call was changed to WPLL, nicknamed "Planet Radio." Another format change (this time to Disco hits of the 70's) resulted in another call letter change to WMGE, "Mega 103.5" (now used on 94.9, the former WZTA), in 1999.
Three years later, yet another format change led to the birth of WMIB, on December 31, 2002. For four years WMIB was a Hip Hop/R&B Urban station in a three way competition with longer-standing Urban rival WEDR and Rhythmic station WPOW. At one time it was home to the controversial Star and Buc Wild Morning Show from late 2005 to spring 2006. Although it had a good start from the beginning thanks in part to promos attacking both stations, WMIB's ratings began to decline as its listeners began returning to WPOW and WEDR (after they began to increase the Hip-Hop content).
On October 5, 2006, WMIB modified its Urban format to Urban AC, going head-to-head with market leader WHQT. Since the altering of the format, WMIB became South Florida's home of the nationally syndicated Steve Harvey Morning Show. On air personality Prince Markie Dee of the legendary group The Fat Boys hosted the afternoon drive show. But after two years as Urban AC, WMIB returned to Urban Contemporary, targeting the music to an 18-34 demo, meaning the WHQT competition moved to WMIA-FM, a rhythmic AC format radio station. Unfortunately, this shift did not improve things as it continued to trail WEDR and WPOW (who has successfully returned to its broad-based Rhythmic direction).
On May 13, 2010, airstaffers at WMIB began posting on their Twitter pages that a format change was coming. Sources were reporting that WMIB would either flip to Talk or Spanish on May 14, 2010.[1] On May 14, 2010, at noon the station flipped to Spanish Adult Contemporary. WMIB's former on-air personalities such as the syndicated Steve Harvey Show, and others such as afternoon driver Prince Markie Dee have left. 103.5 is currently jockless, but is expect to have on-air staff in the upcoming weeks.[2][3] The last urban contemporary song was Foxy Brown's Get Me Home (11:58AM). The first Spanish AC song was No Mercy's Where Do You Go (12:01PM).
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