WMFX

WMFX is a Classic rock radio station licensed to St. Andrews, South Carolina and serves the Columbia, South Carolina market. The Inner City Broadcasting outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 102.3 MHz with an effective radiated power (ERP) of 6 kW. The station goes by the name Fox 102 and its current slogan is "Columbia's Home For Classic Rock."

History

102.3 first signed on January 23, 1985 as WWGO with a hybrid of Oldies and Adult Contemporary music under the "Go 102" handle. This format proved disastrous in the ratings and the station made a brief attempt at Top 40 before being sold in early 1987. New owners changed the format to Album Rock, with a lean musically toward Classic rock as Fox 102 with the new call letters of WMFX. The changes paid off as the station was usually placed within the Top 5 of the Arbitron ratings since that time.

In 1994, the station adjusted its format further toward Classic Rock and added the syndicated John Boy and Billy show for mornings.

The station is owned by Inner City Broadcasting, which also owns Urban Contemporary WHXT, Urban AC WWDM, Alternative WARQ, ESPN Radio outlet WZMJ and Air America Radio outlet WOIC in the Columbia radio market.

External links

• Fox 102's website
• Query the FCC's FM station database for WMFX
• Radio-Locator information on WMFX
• Query Arbitron's FM station database for WMFX