WLMG
WLMG (101.9 FM, "Magic 101.9 FM") is an Adult Contemporary music formatted radio station based in New Orleans, Louisiana. The Entercom station broadcasts at 101.9 MHz with an ERP of 100 kW. Its current slogan is "Continuous Soft Rock."
Blues music can be heard on 101.9 HD-2 (HD Radio needed).
History
WLMG was originally Beautiful music WWL-FM (now being used at its sister station at 105.3) until the 1970s, when its switched to Top 40. But by May 1976 it would switch back to Beautiful music. It would begin its current AC history as WAJY ("Joy 102") on December 26, 1980, which would later become "Magic 102" in 1987(and its moniker modified to "Magic 101.9" in 1995).During the holiday season, the station plays 24 hours of holiday music(the only station that does in the New Orleans area), from the day after Thanksgiving to Christmas day, calling it the "Magic of Christmas."
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See also: adult contemporary, classic hits, college, country, news/talk, NPR, oldies, religious, rock, sports, top 40, urban, and other radio stations in Louisiana
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