| City of license | WXRV: Andover, Massachusetts WXRG: Athol, Massachusetts WLKC: Campton, New Hampshire |
|---|---|
| Broadcast area | WXRV: Boston, Massachusetts WXRG: North County, Pioneer Valley WLKC: Lakes Region |
| Branding | "92.5 The River" |
| Slogan | "Independent Radio" |
| Frequency |
WXRV: 92.5 MHz WLKC: 105.7 MHz |
| First air date | WXRV: June 1959[1] WXRG: December 4, 1989[2] WLKC: May 1996[3] |
| Format | Adult album alternative |
| ERP | WXRV: 25,000 watts WXRG: 1,850 watts WLKC: 4,100 watts |
| HAAT | WXRV: 217 meters WXRG: 124 meters WLKC: 119 meters |
| Class | WXRV: B WXRG: A WLKC: A |
| Facility ID | 10118 |
| Transmitter coordinates | WXRV: WXRG: WLKC: |
| Callsign meaning | WXRV: RiVer WXRG: similar to WXRV WLKC: calls transferred from a sister station formerly known as "The Lake" |
| Former callsigns | WXRV: WHAV-FM (1959–1983) WLYT (1983–1995) WXRG: WCAT-FM (1989–2002) WAHL (2002–2003) WNYN-FM (2003–2008) WLKC: WVFM (1996–2005) WUSX (2005) |
| Owner | Northeast Broadcasting (WXRV: Beanpot License Corp.) (WXRG: County Broadcasting Company, LLC) (WLKC: Devon Broadcasing Company, Inc.) |
| Webcast | Listen Live |
| Website | www.wxrv.com |
WXRV (The River 92.5 FM) is an Adult album alternative radio station based in Andover, Massachusetts, with a signal covering most of northeast Massachusetts and southern New Hampshire, and audible as far away as Plymouth, Massachusetts. Originating in 1947 as WHAV, Haverhill's local AM station, an FM station was founded in 1948, but went dark in the early 1950s. The FM station was restored to its current position on the FM dial in 1959, and WLYT (Lite 92.5) in 1983 and gained its current identity as WXRV in 1995, presumably taking the River moniker from the nearby Merrimack River (though with its wider reach it as often as not uses Boston's Charles River for publicity purposes). Despite the station's transmitter location, WXRV attempts to primarily serve the large Greater Boston area. The studios are still located in Haverhill, MA in the original art deco building.
The current station inherited a facility on the top floor of its studio now called the River Music Hall, which was designed for broadcasting live performances in the pre-rock era, and is used today to broadcast live performances and to record performances for later broadcast.
The station's slogan is "Independent Radio", proclaiming its status as being a single station separate from the large mass-media conglomerates such as Clear Channel Communications and CBS Radio with freedom from the idea of corporate playlists and national content. This enables WXRV to play a very wide variety of music, ranging from blues and folk to contemporary alternative and classic rock, as well as songs from numerous local musicians and lesser-known musical acts.
In 2007, their transmitter began using solar power, making it one of the few such powered radio stations in the world. However, it is unclear what percentage of solar power the station uses.
Starting in 2001 the River began its Riverfest Festival each summer. It is held in Newburyport Massachusetts and has had performers such as Matt Nathanson, Eric Hutchinson, Fastball and the Sam Roberts Band appear.
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In northern New Hampshire WXRV simulcasts on WLKC 105.7, licensed to Campton, New Hampshire.
In the northwest part of Central Massachusetts WXRV simulcasts on WXRG 99.9, licensed to Athol, Massachusetts. The signal for WXRG can also be heard in parts of Franklin County, Massachusetts as well as southern New Hampshire and southern Vermont.
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