| City of license | Bedford, Virginia |
|---|---|
| Broadcast area | Bedford, Virginia Bedford County, Virginia |
| Branding | "The Planet" |
| Slogan | "Everything That Rocks" |
| Frequency | 106.9 MHz |
| Repeaters | W247AD 97.3 Vinton |
| First air date | December 12, 1990 |
| Format | Active Rock |
| ERP | 290 watts |
| HAAT | 389 meters |
| Class | A |
| Facility ID | 15188 |
| Former callsigns | WYMY (1990-1996) WLQE-FM (1996-2001) WBWR (2001-2005) WLEQ (2005-2009) |
| Owner | Centennial Broadcasting (Centennial Licensing, LLC) |
| Sister stations | WLNI, WVMP, WZZU |
| Webcast | WZZI Webstream |
| Website | WZZI Online |
WZZI is an Active Rock formatted broadcast radio station licensed to Bedford, Virginia, serving Bedford and Bedford County, Virginia. WZZI is owned and operated by Centennial Broadcasting.
WZZI simulcasts its signal on translator station W247AD, broadcasting on 97.3 FM, from Vinton, Virginia. W247AQ serves the northeastern section of Metro Roanoke.
WZZI signed in on December 12, 1990 as WLUB. The station transmitted from Thaxton Mountain in Bedford County, the same location as TV stations WSET and WWCW, and still does to this day.
On February 22, 1996, WLEQ switched its callsign to WLQE-FM and format to smooth jazz as "The Lake," Its callsign was named for its location near Smith Mountain Lake. However, the station has a weak signal in Lynchburg and mountains made reception in Roanoke problematic. W247AD was put on the air in 1999 to help the latter situation, but it was not enough to save the station from going up for sale.
On May 23, 2001, the station was sold and became a simulcast of classic rock WBRW in Blacksburg, taking the callsign WBWR. This made the station a direct competitor with WROV.
By 2005, Cumulus had decided to focus the station on Blacksburg, and sold WBWR to Centennial Broadcasting on August 31, 2005. After simulcasting Oldies "Bob-FM" with co-owned WZZI and WZZU for several days, the station played "lake" sounds before becoming "The Lake" once again, this time broadcasting a standards format with the callsign WLEQ, similar to the old callsign.
That format lasted just over a year before Centennial moved its "Bob-FM" oldies format from WZZI and WZZU in order to launch classic rock "The Planet" on those frequencies.
According to Virginia radio news information website, VARTV.com, on March 4, 2009, WLEQ and its translator W247AD dropped its oldies format and began simulcasting "The Planet" from WZZI and WZZU.
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