| City of license | Slocomb, Alabama |
|---|---|
| Broadcast area | Dothan, Alabama |
| Branding | 100.5 The Beat |
| Frequency | 100.5 MHz |
| First air date | 1991 (as WXUS) |
| Format | Urban contemporary |
| ERP | 16,500 watts |
| HAAT | 124.3 meters (408 feet) |
| Class | C3 |
| Facility ID | 60591 |
| Former callsigns | WXUS (1991-2005)[1] |
| Owner | Georgia Edminston (Southeast Alabama Broadcasters, LLC) |
| Sister stations | WECB, WESP, WJRL-FM |
WLDA (100.5 FM, "100.5 The Beat") is an American radio station licensed to serve Slocomb, Alabama, USA. The station is owned by Georgia Edminston and the license is held by Southeast Alabama Broadcasters, LLC. A sale to Alabama Media, Inc., is pending FCC approval.
It broadcasts an urban contemporary music format to the Dothan, Alabama, area.[2]
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This station received its original construction permit for a new FM station to serve Fort Rucker, Alabama, broadcasting with 3,000 watts of effective radiated power at 93.1 MHz from the Federal Communications Commission on December 5, 1990.[3] This was soon changed to 100.5 MHz, per Docket #87-618. The new station was assigned the call letters WXUS by the FCC on January 18, 1991.[1] WXUS received its license to cover from the FCC on February 28, 1992.[4]
In May 2003, Skyway Broadcasting, Ltd., reached an agreement to sell this station to Styles Broadcasting subsidiary Styles Media Group, LLC (Thomas A. DiBacco, managing member) for a total sale price of $750,000.[5] The deal was approved by the FCC on August 20, 2003, and the transaction was consummated on October 1, 2003.[6] The new owners had the FCC change the station's callsign to the current WLDA on March 4, 2005.[1]
On August 24, 2005, the FCC granted the station a construction permit to change its community of license to Slocomb, Alabama.[7] In 2006, Styles Broadcasting became the Magic Broadcasting Company.[8] WLDA received its license to cover this permit on August 25, 2008.[9]
On August 5, 2009 at 5PM local time, Star 100.5 changed formats while retaining its branding, transitioning to classic hits and billing itself as playing "The Greatest Hits of All-Time."
On December 20, 2011 WLDA changed their format to urban contemporary, branded as "100.5 The Beat".
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