| City of license | Muncie, Indiana |
|---|---|
| Branding | 104.1 WLBC or B 104 |
| Slogan | Today's Best Music |
| Frequency | 104.1 MHz |
| Format | Hot AC |
| ERP | 41,000 watts |
| Class | B |
| Owner | Backyard Broadcasting |
| Website | www.wlbc.com |
WLBC-FM is a FM radio station located in Muncie, Indiana. The WLBC call letters were originally used on its AM station at 1340kHz (the present day WXFN) and also used as WLBC-TV Channel 49 before it became public television station WIPB in the 1970s. Its current format is Hot A/C (Hot Adult Contemporary), featuring an adult blend of the 90s, and today. In the 1970s WLBC-FM (previously WMUN) was one of the first Indiana FM stations with a contemporary hit format competing with crosstown AM daytimer WERK (now an FM station) which at first used the "Solid Gold" automated hit music package produced by Drake-Chenault Enterprises while WLBC-AM aired traditional middle of the road programming.
WLBC-FM is currently owned by Backyard Broadcasting whose Eastern Indiana cluster includes WERK 104.9 FM, WHBU 1240 AM (NewsTalk radio), WXFN 1340 AM / 102.9 FM (Foxsports Radio) and WMXQ 93.5 FM / WMQX 96.7 FM (simulcasting as "Max" Maximum Classic Rock)
The WLBC-FM staff includes 20 year Market Veteran (in 2012) Steve Lindell, who serves as Vice-President and Director of Operations. He is not only vice-president, but part of the wake up crew in the morning. Sean Mattingly is the Director of Technical Operations (Chief Engineer). Staff also includes: Chuck Lofton from WTHR TV in Indianapolis (in his 25th year with WLBC in 2012), Amy Dillon (GSM), Kim Morris (in her 20th year with WLBC in 2012), Brian Van, Amanda Rollen, John Seneff, and Morry Mannies (celebrating his 56th and final year as Voice of the Ball State Cardinals in 2011).
WLBC was established as an AM station in the home of broadcasting pioneer Don Burton on South Jefferson Street in Muncie.[1]
An early employee was Chris Schenkel, who was well-known as an ABC-TV sports broadcaster.[2] Schenkel came to WLBC after working at WBAA as a premedical student at Purdue University.
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