| City of license | WMRF-FM: Lewistown, Pennsylvania WLAK: Huntingdon, Pennsylvania |
|---|---|
| Broadcast area | Lewistown and Huntingdon |
| Branding | Merf Radio |
| Slogan | "Merf Means Variety" |
| Frequency | WMRF-FM: 95.7 MHz WLAK: 103.5 MHz |
| Format | Hot AC |
| ERP | WMRF-FM: 3,900 watts WLAK: 160 watts |
| HAAT | WMRF-FM: 124 meters WLAK: 435 meters |
| Class | WMRF-FM: A WLAK: A |
| Facility ID | WMRF-FM: 42131 WLAK: 42135 |
| Callsign meaning | WMRF-FM: Merf WLAK: Raystown Lake |
| Former callsigns | WMRF-FM: none WLAK: WRLR (?_1989) |
| Owner | First Media Radio, LLC |
| Webcast | Listen Live |
| Website | merfradio.com |
WMRF-FM and WLAK is an adult contemporary radio station from Huntingdon, Pennsylvania in the Altoona, Pennsylvania market, branded as Merf Radio. The station is owned by First Media Radio.
The broadcasts come from WMRF in Lewistown, Pennsylvania.
In 2011 the station became embroiled in controversy when the non-profit organization the Arete Living Arts Foundation purchased advertising to promote a multimedia performance for the artist Caeser Pink & The Imperial Orgy. Representative from the organization claimed that as part of the advertising package they were promised on-air ticket giveaways, interviews with the artist, and radio airplay. Later music director Rocco Pallotto refused to do ticket giveaways, interviews, or airplay because he felt the artists were not up to the station's moral standards. Caeser Pink countered by arguing that while his own work often deals with controversial social and political issues, it promotes a positive message. In a letter to the station Mr. Pink argued that "the music you play on your station sends a message that promotes hedonism and shallow materialism." Pink circulated a letter that featured lyrics from songs played on the station such as Lady GaGa's, "I wanna take a ride on your disco stick...I'm educated in sex, yes, And now I want it bad, want it bad," and Bruno Mars, "Turn the TV on, throw my hand in my pants..Find a really nice girl, have some really nice sex and she's gonna scream out, Oh my god, this is great". The issue caused an online debate where local residents were able to express their feelings on the matter. [1]
The WLAK call letters formerly belonged to a Chicago FM station, currently known as WLIT.
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