| City of license | Cheraw, South Carolina |
|---|---|
| Broadcast area | Florence, South Carolina and the Pee Dee Region |
| Branding | "103X" |
| Slogan | "All THE Hits" |
| Frequency | 103.3 MHz |
| First air date | July 17, 1979 |
| Format | Hot AC |
| ERP | 50,000 watts |
| HAAT | 150 meters |
| Class | C2 |
| Facility ID | 3114 |
| Callsign meaning | WJM"X" (The X is used in the station's branding) |
| Former callsigns | WPDZ (1979-1988) |
| Owner | Qantum Communications |
| Webcast | Listen Live |
| Website | 103xonline.com |
WJMX-FM, also known as "103X", is a Hot AC station located in the Florence, South Carolina, radio market. The station is licensed by the Federal Communications Commission (FCC) to the town of Cheraw, South Carolina, and broadcasts on 103.3 FM with a effective radiated power (ERP) of 50 kW.
103.3 signed on July 17, 1979 as WPDZ in Cheraw as the area's first FM top 40 station, "Z103". Although the station broadcasted with 3 kW of power at the time, Z103 eventually passed longtime Top 40 outlet WJMX AM 970 in the ratings (WJMX would add an FM signal on 106.3 in 1985). Eventually, WPDZ got a construction permit to increase its power to 50 kW, but the station went into bankruptcy by 1987 before it could be acted upon.
In early 1988, WJMX-FM purchased WPDZ and simulcasted its 106.3 FM signal with the 103.3 signal for most of the year, while upgrading the 103.3 signal to 50 kW. In November of that year, WJMX spun off its 106.3 signal to Urban Contemporary outlet, WYNN-FM, while the 103.3 frequency became "103X", the CHR format (with more classic hits in the late 1980s).
In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence-based Atlantic Broadcasting, including WJMX-FM.[1] Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.[2]
This station had a format change to Hot AC in July 2010.
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