WILT

WILT
City of license Wilmington, North Carolina
Broadcast area Wilmington, North Carolina
Branding Sunny 104.5
Slogan Wilmington's Best Mix While You Work
Frequency 104.5 MHz
Format Adult Contemporary
ERP 3,100 watts
HAAT 137 meters
Class A
Facility ID 74159
Owner Sunrise Broadcasting, a subsidiary of Capitol Broadcasting Company of Raleigh, North Carolina.
Sister stations WAZO, WKXB, WUIN
Webcast Listen Live
Website 1045sunnyfm.com

WILT (104.5 FM) is a radio station broadcasting an adult contemporary format.[1] Licensed to Wilmington, North Carolina, USA, the station serves the Wilmington area.[2] WILT is currently owned by Sunrise Broadcasting, A subsidiary of Capitol Broadcasting Company of Raleigh.

Contents

History

"Gold 104" signed on in 1994 with an oldies format. The original call letters were WUOY. It used a satellite fed network oldies format with a local morning show hosted by Bob Dale. Paul Knight was the Managing Partner and General Manager. Bob Dale was Program Director. When the John Boy & Billy show was signed the station eventually evolved into a hybrid format called "Rock-Talk 'n Roll" with John Boy & Billy in the morning, The Side Show with Bob Dale mid-days and the syndicated Don & Mike Show out of Washington D.C. in the afternoons.

For many years this station was rock WRQR "Rock 104.5". In the Fall 1997 Arbitron ratings, WRQR was the top station reaching number 1, with John Boy and Billy.

In July 2004, NextMedia Group purchased WRQR, WAZO, and WMFD from Ocean Broadcasting LLC, and WKXB and WSFM from Sea-Comm Inc.[3]

WRQR lost John Boy and Billy to WKXS-FM on January 1, 2007. Also on January 1, 2007, Two Guys Named Chris from Rock 92 in Greensboro, North Carolina began airing on WRQR, the first station other than Rock 92 to carry the show.[4]

The Will FM variety hits format and WILT letters moved March 31, 2008, from what is now WRMR in Jacksonville, North Carolina for a better signal in Wilmington.[5]

In July 2008, Capitol Broadcasting announced its purchase of NextMedia's Wilmington stations[6]. The station flipped to an Adult Contemporary format on February 2, 2009.

References

  1. ^ "WILT Facility Record". United States Federal Communications Commission, audio division. http://www.fcc.gov/fcc-bin/fmq?call=WILT. 
  2. ^ "Station Information Profile". Arbitron. http://www.arbitron.com. 
  3. ^ Bonnie Eksten, "Ocean Broadcasting, Sea-Comm Stations Sold to NextMedia - New Owner to Operate Locally," Star-News, July 14, 2004.
  4. ^ "'Two Guys Named Chris' Show Now Syndicated," Greensboro News & Record, January 4, 2007.
  5. ^ http://radioinsight.com/index.php?s=wrqr+wssm, Retrieved on 2008/04/10.
  6. ^ http://www.wral.com/business/story/3215727/, Retrieved on 2008/09/22.

External links