WIAL

WIAL (94.1 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Eau Claire, Wisconsin.

History

WIAL began as an easy listening station, similar to "The Wonderful WAIL" (WAYL, now KXXR) in Minneapolis. On November 1, 1982, WIAL switched formats to become Top 40 (CHR), in the wake of the transition of pop/rock formats from AM to FM stations, and debuted the name "I-94" after Interstate 94 which runs along the south and west side of Eau Claire. It currently airs an Adult Contemporary format, with Curt St. John and Sue Kelly ("Curt & Sue In The Morning") mornings, Sue Kelly middays, Luc Anthony afternoons, and the syndicated John Tesh Radio Show evenings.

WIAL was sold to Midwest Family Communications in 1991 along with sister WEAQ-AM. In 1993 Midwest Family purchased WECL-FM. Then the stations were sold to Central Communications (consisting of WAXX-FM & WAYY-AM) in 1996, and moved to the Central studios in Altoona, WI. The five stations, along with new sister stations WDRK-FM, were sold to Maverick Media, LLC, in 2003.

WIAL switched to a Hot Adult Contemporary format in March, 2003, and unveiled its current logo soon after. In 2008, the station shifted to a mainstream Adult Contemporary format.

External links

• Query the FCC's FM station database for WIAL
• Radio-Locator information on WIAL
• Query Arbitron's FM station database for WIAL