| City of license | Columbia City, Indiana |
|---|---|
| Broadcast area | Fort Wayne, Indiana |
| Branding | ClickHop.com |
| Frequency | 106.3 (MHz) |
| First air date | October 13, 1968 (original) September 26, 1990 (current) |
| Format | Mainstream Urban |
| ERP | 5,600 watts |
| HAAT | 103.5 meters |
| Class | A |
| Facility ID | 29204 |
| Callsign meaning | W HiP HoP |
| Former callsigns | WZRQ (1985-1990) WBBE (6/1990-11/1990) WDJB (1990-1997) WSHI (1997-2004) WDDB (2004-2005) WSHY (2005-2007) WVBB (2007-2009) WJOE (2009-2011) |
| Owner | Oasis Radio Group |
| Webcast | Listen Live |
| Website | ClickHop.com |
WHPP (106.3 FM, "ClickHop.com") is a radio station licensed to Columbia City, Indiana located near Fort Wayne, Indiana. The station offers a mainstream urban format. It's known as "ClickHop.com, Interactive Hip Hop". The station is owned by Oasis Radio Group.[1]
The station signed on in October 1968 as WFDT, featuring a MOR music format. After a time as a soft AC station with the WKSY calls, the station changed to CHR/Top 40 in the late 1980s as WZRQ, but financial problems paired with low ratings eventually led to the station going off the air in August 1988.
On September 26, 1990, 106.3 returned to the air as WBBE, known on air as "B-106". The call letters were later changed to WDJB on November 1, 1990. During the B-106 era, the station competed strongly with WMEE for hit-music listeners in Fort Wayne. At its peak, it was one of the market's most popular radio stations. This format would remain until April 1997.
In April 1997, WDJB flipped to Adult Standards as WSHI ("Sunny 106.3"), featuring Westwood One's standards format. Sunny 106.3 was a ratings success, and featured a local morning show hosted by Fort Wayne radio mainstay Ron Gregory. In 2003, however, owner Shine Broadcasting Services, LLC, announced it was looking to sell WSHI, and in January 2004 dropped the standards format in favor of mainstream adult contemporary. The station was sold to Artistic Media Partners, Inc., that summer. Artistic Media tried to capitalize on the station's Top 40 heritage by changing the calls to WDDB and reviving the "B-106" moniker. Once this proved unsuccessful, the station made another try as "Sunny 106.3" but with new calls WSHY and an updating of the "Sunny" standards format to a mix of '60s and '70s oldies and soft rock, which then evolved into straightforward oldies.
In January 2007, Artistic Media Partners, Inc. agreed to sell Sunny and sister station WBTU (93.3 FM) to entrepreneur Russ Oasis, for $3.8 million. When the deal was made it flipped formats to Regional Mexican as 106.3 "El Sol" (Sol is Spanish for "sun") under a local marketing agreement that was approved and took effect on March 6, 2007. Oasis then flipped the station to Rhythmic Oldies, with an emphasis on Disco and Classic Dance from the 1970s, 1980s and 1990s.
On September 27, 2008, Russ Oasis' group dropped its gold-based Rhythmic AC format in favor of Variety Hits as "106.3 Joe FM".
On September 2, 2009, WVBB changed their call letters to WJOE to match the "Joe FM" branding.
On October 14, 2010, WJOE again changed their format, this time to news/talk, branded as "The Truth".
On September 7, 2011, WJOE changed their call letters to WHPP.
On September 26, 2011, at 6 PM, WHPP changed their format to mainstream urban, branded as "ClickHop.com". ClickHop's first song was "No Hands" by Waka Flocka Flame. The station is unique in that it is entirely controlled by the listener voting on songs on their website.
|
||||||||||||||
|
||||||||