City of license | Atlantic Beach, Florida |
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Broadcast area | Jacksonville, Florida |
Branding | Rock 104.5 |
Slogan | Jacksonville's Best Rock |
Frequency | 104.5 MHz (also on HD Radio) |
First air date | March 10, 1980 |
Format | Mainstream rock |
ERP | 99,000 watts |
HAAT | 309 meters |
Class | C |
Facility ID | 72081 |
Owner | Cox Radio |
Webcast | Listen Live |
Website | rock105i.com |
WFYV-FM (104.5 FM) is an FM radio station owned by Cox Radio in Jacksonville, Florida, known as "Rock 104.5" The station broadcasts with 100 kilowatts of both horizontal and vertical power. The station is located at 8000 Belfort Parkway on the Southside of Jacksonville.
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WFYV began operation on March 10, 1980 and is currently the sister station to WXXJ, WOKV-FM, WAPE-FM, WJGL and WOKV-AM. One of the early competing stations was Top 40 WIVY FM 102.9 which was known as "Y103 FM". WFYV was then known as "ROCK 105" and one of their slogans was "Y 103 when you can ROCK 105!".
Weekday Jocks include Aaron, Chad and Jake.
Part-timers include David Michaels and Lopez.
Past on-air hosts include Chris & JD; Greg & Dave; John Brownlee; Rad Messick; Charlie Logan; Woody "Woodman" Carlson"; Jim Huste; Rick Tracy; Lew Mills; Radical Bradford; Bryan Kryzz "The AntiKryzz"; Michele Michaels; Bobby Ellerbee; John Brownlee; Charlie Waters; Tim Kelly; Coco Daddy; Bradley Bacon; Scott "The Pick-up Guy" Irvine; Joanie Maverick; Lex and Terry; Bubba The Love Sponge; Patti Haze; Mark, Genny and Dahmer; Stacey Thorp; Mike "The Arf" Areford ; Don Davis; Jim Quinn; Jamie Brooks; John Leard; Chris "Annie" Squire; Mr. Brooks; Scott Gentle and Gregg Stepp.
Following a format change at rock station WPLA, WFYV shifted from a classic to mainstream rock format known as "Rock 104.5 - Jacksonville's Best Rock." The station dropped personalities The Greaseman and Cowhead at this time and focused on music intensive programming outside of mornings.
In October 2008, radio host Gregg Stepp made everyone think he quit live on-the-air. The plan was to give listeners the idea that station management were planning on firing him but he was "quitting" before they had the chance. In his final words he said "Now I find out that there's another deal in the works with someone else and their only minutes away from handing me my walking papers, well here's your 15 second notice, kiss my ass Cox Radio Jacksonville, and especially you Bill Hendrich and David Israel, you two empty suits will be lucky if this is the only time this happens to you and its gonna be a bright day in Jacksonville when your desks is emptied and radio is free of you. Now this shows you how much they're paying attention, by the way, because they should have been in here by now if they were really listening to the radio stations and knew what was going on. So, thanks for nothing, rot in hell Cox Radio. I am gone!" this was followed by 11 seconds of dead air then music played.[1]
It was later revealed that Stepp had already given his notice and had taken a new Program Director job in Bakersfield, California. Management asked him to create a bit that would bring some attention to the station before announcing the return of "The Greaseman" to the Jacksonville airwaves a couple weeks later.
WFYV began broadcasting in HD-1 on November 30, 2006.
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