WFXF

WFXF, also known as "The Fox", is a classic rock FM radio station in the Rochester region of upstate New York.

History

This article describes the history of the 95.1 frequency in the Rochester area. For the history of stations broadcasting from the Honeoye Falls site prior to 2004, see WCRR.

Rural Radio Network/Ivy Network/CBN (1948-1981)

The station now known as WFXF signed on June 6, 1948 as WVBT, licensed to Bristol Center, New York and transmitting from Bristol Mountain on 101.9 MHz. It was the next-to-last link in the Rural Radio Network chain of FM stations broadcasting to farmers across upstate New York. WVBT changed call letters to WRRE and changed frequency to 95.1 in the early 1950s. When the Rural Radio Network became the Ivy Network under new owners in 1960, WRRE became WMIV. It would retain those calls under the network's next identity, the Christian Broadcasting Network (CBN), broadcasting religious programming from studios in Ithaca between 1968 and 1981.

WYLF/WZSH (1981-1991)

With the breakup of the CBN radio operation, each of the former Rural Radio Network stations was sold to separate owners. WMIV was sold to Empire Broadcasting. In early 1982, it changed format to adult standards, becoming one of the first FM affiliates of Al Ham's Music of Your Life syndicated format. On March 4, 1982, WMIV changed calls to WYLF, "Life 95.1," operating from studios in a converted house on Route 332 in Farmington, New York and later adding a sales office at 213 E. Commercial Street in East Rochester.

In 1985, Empire sold WYLF to Boston broadcasters Ron Frizzell and Arnold Lerner, operating as the "Finger Lakes Wireless Talking Machine Company." On July 28, 1986, WYLF became WZSH, "Wish 95," moving from adult standards to soft adult contemporary with a format that mimicked Lerner's successful WSSH in the Boston market. WZSH moved its studios from Farmington to the Piano Works office complex in East Rochester and placed a translator, W288AR at 105.5 MHz, on the air from the East Rochester water tower.

Rock-It 95 (1991-1995)

On December 26, 1991, WZSH became WRQI, "Rock-It 95," programming a rock format. In 1993, Rock-It 95 added the syndicated Howard Stern show to its lineup, bringing the station attention and ratings in the larger Rochester market.

During the WRQI era, the 105.5 translator in East Rochester was replaced with a more powerful 250-watt translator, W238AB at 95.5, operating from the centrally-located Pinnacle Hill transmitter site overlooking downtown Rochester. WRQI made several attempts to improve its main signal on 95.1 as well, briefly moving from its historic Bristol Mountain site to a tower in Farmington owned by Rochester Telephone, but was forced to return to Bristol after interference complaints from the tower's neighbors.

The Nerve: Beginning Years (1995-1998)

On April 21, 1995, WRQI became WNVE, "The Nerve." Playing off the frequency similarity between the main 95.1 signal and the powerful 95.5 translator, the station frequently identified as "95.1, 95.5 the Nerve," usually spoken quickly by an announcer (an amusing promo bump was recorded featuring Howard Stern producer Gary Dell'Abate, where Gary expresses confusion at the dual-frequencies. "95.1/95.5...? Wait, that's two different stations!"). There was also a bump identifying the repeater station ID W238AB that was played occasionally, spoken as quickly as possible. The Nerve's format was originally Modern Rock/Alternative, featuring music being played by well-known bands such as Nirvana, Pearl Jam, Smashing Pumpkins, Soundgarden, Live, Stone Temple Pilots, as well as alternative music from lesser-remembered artists such as Poe, Veruca Salt, The Refreshments, The Toadies, and many others.

Howard Stern was broadcast on weekday mornings. Weekday evenings at 5 PM consisted of "The Drive at Five" which was an all-request, call-in hour. This segment was usually introduced by DJ 'E-Man' with The Jon Spencer Blues Explosion's "Right Place Wrong Time" playing. There would also be a segment called "The Five at Nine", where the five most requested songs of the day would be played. Early mainstays at number one on this list were Poe's "Angry Johnny," The Toadies' "Possum Kingdom," Tracy Bonham's "Mother Mother," and others. In the fall of 1996, a shortly-lived segment was introduced where the DJ would play two very new songs, usually by relatively unknown artists, back to back. The listeners would then call in and vote on which of the two would be allowed to remain in rotation. The winner would then move on to the next night, although it would already be allowed to remain in rotation even if it lost a later round. An early streak winner on this segment was The Bloodhound Gang's "Fire Water Burn," long before it worked its way into the Five at Nine.

The Nerve would also frequently give out tickets to local concerts featuring artists that were played on the station. Listeners would have to listen for Rage Against the Machine's "Take the Power Back" accompanied by a strange voice instructing them to call in to win.

This format lasted until New Year's Day 1999, when The Nerve made their "Resolution to Rock." This essentially meant that Classic Rock songs were now entered into rotation. This was a very controversial move because the station used to play station ID's that would make fun of 'Dinosaur Rock.' Listeners that grew up listening to their favorite radio station tell them that 'in the Dinosaur age people used to listen to suck rock like Loverboy and Styx' were disenfranchised to hear these and similar bands now being played. It was at this point that WNVE lost a large portion of its listener base.

Meanwhile, WNVE had moved studios and changed owners. In 1996, it was sold to Jacor Communications (later absorbed by Clear Channel Communications), which relocated the studios from East Rochester to the Euclid Building in Midtown Plaza in downtown Rochester, home to its cluster of stations that also included WHAM (AM) and WVOR.

The Nerve later would add brief local news reports during station breaks, usually as bumpers around breaks in the morning broadcast of Howard Stern. These news reports were often delivered by Bill Lowe from WHAM (AM), the prominent news and talk AM station. Some degree of humor was derived by hearing the serious barritone voice of Bill Lowe give the station's sign off, "95.1/95.5 The Nerve, 'It Just Rocks.'" Of note, radio personality "JoLo" would host the Saturday Morning Show with e-Man. This was, of course, Joe Lomonaco, host of WHAM's popular "WHAM 5:00 News Hour." For an April Fool's Day joke in the late 1990s, WHAM and WNVE swapped DJ's for a few shifts. Mid-day WHAM talkshow host Bob Lonsberry came over to The Nerve and swapped shifts with e-Man, who went over to the newstalk station, much to the amused chagrin of local listeners.

The Nerve: Classic Rock & The New Millennium (1999-2004)

The new format including Classic Rock only lasted a year or two before The Nerve switched back to Modern Rock. By this time, however, the landscape of Modern Rock had changed and the station now played harder rock. Most of the original listener base had by now left, and a new base was introduced to Modern Rock in the early 2000s.

In 2001, WNVE left its Bristol Mountain transmitter site for the last time, changing city of license from South Bristol to Honeoye Falls, New York in a swap with sister station WLCL (107.3), which took the South Bristol city of license and the Bristol Mountain transmitter site. WNVE changed its city of license to Honeoye Falls and relocated its transmitter site to Baker Hill in Perinton, New York, sharing a tower and antenna with WVOR (100.5). For the first time in more than half a century, 95.1 enjoyed a full-market Rochester signal. (The 95.5 translator, no longer needed, was discontinued when the main signal moved to Baker Hill.)

On February 6, 2004, Clear Channel made a corporate decision to drop the Howard Stern show from its radio stations, including WNVE.

The Fox (2004-present)

Without its main ratings draw in the morning, WNVE's ratings fell precipitously. On July 4, 2004, Clear Channel moved WNVE from 95.1 to the lesser Bristol Mountain 107.3 signal. Replacing it on 95.1 was the former 107.3 classic rock format, "The Fox," with new calls WFXF.

While most airshifts were initially automated, "95.1 the Fox" gradually added air personalities, including a voicetracked afternoon shift from Clear Channel Boston DJ Ed McMann.

In 2006, WFXF began broadcasting in HD Radio, adding a subchannel of "Deep Rock" classic rock from the Format Lab.

On November 17, 2008, WFXF began airing the popular radio program hosted by Brother Wease, one of the city's most popular veteran radio personalities who had previously hosted the morning show at crosstown competitor WCMF. Also in 2008, WFXF became a Rochester affiliate (along with sister station WHAM) of the Buffalo Bills regional radio network.

External links

• Query the FCC's FM station database for WFXF
• Radio-Locator information on WFXF
• Query Arbitron's FM station database for WFXF