| City of license | Staunton, Virginia |
|---|---|
| Broadcast area | Staunton, Virginia Charlottesville, Virginia Harrisonburg, Virginia |
| Branding | "HitKicker 99.7" |
| Slogan | "Central Virginia's Country" |
| Frequency | 99.7 MHz |
| First air date | February 13, 1984 |
| Format | Country |
| ERP | 3,300 Watts |
| HAAT | 516 meters |
| Class | B |
| Facility ID | 70861 |
| Callsign meaning | W CountrY K |
| Former callsigns | WANV-FM (1984-1994) WVAO (1994-1996) WCYK-FM (1996-Present)[1] |
| Affiliations | MRN Radio PRN Radio |
| Owner | Monticello Media |
| Sister stations | WCHV, WCHV-FM, WHTE, WKAV, WZGN |
| Webcast | WCYK Webstream |
| Website | WCYK Online |
WCYK-FM is a Country formatted broadcast radio station licensed to Staunton, Virginia, though has studios located in Charlottesville.
WCYK serves the Harrisonburg/Staunton and Charlottesville, Virginia areas. WCYK is owned and operated by Monticello Media.
The station launched on February 13, 1984 with the callsign WANV-FM. It was changed to WVAO on February 21, 1994.
On February 23, 1996, WVAO changed its callsign to WCYK-FM and adopted its current Country format, branded as "Country 99.7".
On July 10, 2007, it was reported that Kalil and Company Inc announced that it brokered a deal for Clear Channel to sell its entire Charlottesville cluster to George Reed's Sistema 102 LLC for $7.75 Million. Sistema 102 LLC changed its name to Monticello Media less than two months later on September 1,[2] and two months later on November 3, WCYK-FM changed the branding to "Your Country 99.7" and used the slogan "Charlottesville's Country Station". On the morning of September 16, 2010, the station changed its branding to "HitKicker 99.7" and changed its website accordingly.[3]
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