| City of license | Hope Mills, North Carolina |
|---|---|
| Broadcast area | Fayetteville, North Carolina |
| Branding | Soul 104.5 |
| Slogan | Today Hottest Music and your Favorite Old School |
| Frequency | 104.5 MHz |
| Format | Mainstream Urban |
| ERP | 6,000 watts |
| HAAT | 84 meters |
| Class | A |
| Facility ID | 17529 |
| Owner | Dr James E Carson |
| Website | soul1045fm.com |
WCCG is an American radio station licensed to broadcast to Hope Mills, NC on FM frequency of 104.5 MHz with 5,000 kW of power. The station is programmed with an Mainstream Urban music format and carries the Ricky Smiley Morning Show.
The 104.5 frequency was allocated in 1986. Among the applicants were John Dawson of WQSM. Dr. James Carson, a former Fayetteville State University vice chancellor, applied with the FCC in 1987 and was awarded a construction permit three years later. On April 16, 1997, WCCG signed on with commercial-free classical music performed on a piano. The station was not yet at full power[1].
"The Vibe" began broadcasting at 6000 watts June 19, 1997 with "Love and Happiness" by Al Green. The format was classic R&B with such artists as Marvin Gaye, the Supremes, the Shirelles, Brook Benton, Wilbert Harrison, Rick James, Ruth Brown, James Brown, and Ike and Tina Turner. Ron Scurry was morning host, and Tracey Vee, another DJ, went by the name "TV on Your Radio." WFLB was the area's other oldies station[2].
On November 13, 2000, The Vibe stopped playing older music except on Saturdays, switching to a mix of current R&B and 80s and 90s hits but no rap, intending to reach a younger audience. B. B. Holland, "Bam-Bam" from WRCQ, became the new host of "Wake Up Shake Up." Sonny Pagan, formerly of WKQB, was the new operations manager[3]. The change gave The Vibe its best ratings ever[4].
In October 2002, WCCG played James Brown's "The Payback" for several days, leading to rumors of a format change. One woman nearly called 911, fearing someone was holding the station hostage. Although Carson denied any change was coming[5], WCCG was soon calling itself "Hot 104.5"[6] and playing more rap[7].
In 2005, WCCG dropped the morning show "240 Degrees of Therapy" and replaced it first with music and then with Steve Harvey (who was replaced in 2009)[8][9][10].
Jose "Chico" Vargas hosted a Spanish language show, "Caliente 104.5," on WCCG during 2003 but was fired for offensive comments about a woman he considered a friend. Spanish-language programming returned on Sunday afternoons August 20, 2006, with "Domingo Tropical," including news, Reggaeton, salsa, merengue and Latin jazz. Also, afternoon host Vic Frost was replaced with Michael Baisden, and the station dropped its rap programming for a younger audience[11][12].
WCCG began playing rap music on September 21, 2009.
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