WBXH-CA

WBXH-CA is the Class A MyNetworkTV-affiliated television station for Baton Rouge, Louisiana. It broadcasts an analog signal on UHF channel 39 from a transmitter southwest of Arlington. Owned by Raycom Media, the station is sister to CBS affiliate WAFB. The two stations share studios on Government Street in downtown Baton Rouge. Syndicated programing on WBXH includes: Family Guy, South Park, Everybody Hates Chris, and Seinfeld. Due to its Class A status, WBXH does not broadcast a digital signal of its own. Instead, there is a full power standard definition one offered on WAFB's forth digital subchannel (VHF channel 9.4). Overnight, WBXH simulcasts WAFB-DT2 which is a 24-hour local weather channel known as "WAFB 24/7 Weather". The station is seen via satellite through Dish Network and on cable Cox Communications and AT&T U-verse. It is not available on DirecTV.

History

WBXH began broadcasting in 1995 and was owned by the Box LP Group who owned low-power affiliates of The Box music channel across the United States. In 2001, it became an affiliate of MTV2. The station operated on UHF channel 46 until WAFB signed-on its digital signal on the same channel in 2002. This led WBXH to change channels to 39. It was purchased by Raycom Media in 2003 and became a UPN affiliate. It showcased itself as "UPN the Block." On January 24, 2006, The WB and UPN networks announced that they would end broadcasting and merge. The newly combined network would be called The CW. The letters would represent the first initial of its corporate parents, CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner.

On February 22, News Corporation announced that it would start up another new network called MyNetworkTV. This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent. It was also created to compete against The CW. On March 7, WBXH was announced as an affiliate of MyNetworkTV along with two other Raycom Media-owned stations. Until the September 5 launch of the new network, the UPN branding on WBXH was removed which resulted in the station becoming one of a few non-Fox owned-and-operated UPN stations to do so. In the interim, the station called itself "WBXH the Block."

Since becoming a MyNetworkTV affiliate, the station branded itself as "My BR TV," and in 2010, it began identifying itself as "channel 16," as the station is viewed on Cox Cable channel 16 in the Baton Rouge area. In other idents, the station identifies itself by its digital channel: 9.4.

Newscasts

On January 8, 2007, WAFB began producing a weeknight 9 o'clock newscast on WBXH. WAFB's weekday morning news is repeated on this station. There is also a live Saturday morning newscast seen. On March 3, 2008, WAFB became the first in Baton Rouge and the third in Louisiana to broadcast their local news in high definition. The WBXH shows were included in the upgrade.

9 News This Morning
(Weekday mornings 7 to 9, repeated from WAFB)

• Anchors:
  • Matt Williams
  • Jeanne Burns
• Weather:
  • Diane Deaton
• Street Beat:
  • Greg Meriwether
  • Brandon Shackelford - videographer
• Traffic:
  • Johnny Ahysen

My News at 9
(Weeknights 9 to 9:30)

• Anchor:
  • André Moreau
• Weather:
  • Steve Caparotta
• Sports:
  • Steve Schneider

9 News This Morning Saturday
(Saturdays 8 to 9 a.m.)

• Anchor:
  • Kellee Henessey
• Weather:
  • Jeff Morrow

WBXH-CA features additional news personnel from WAFB. See that article for a complete listing.

External links

• WBXH-CA "MyBRTV"
• WAFB "9 News"
• MyNetworkTV
• Query the FCC's TV station database for WBXH