| Broadcast area | Fort Wayne, Indiana |
|---|---|
| Branding | "U.S. 93.3" |
| Slogan | Your Country |
| Frequency | 93.3 (MHz) |
| First air date | December 16, 1964-June 1984 (WAWK-FM) June 1984-present (WBTU-FM) |
| Format | Country |
| ERP | 18,500 watts |
| Class | B1 |
| Owner | Oasis Radio Group |
| Website | US 93.3 |
WBTU is an 18,500-watt FM radio station licensed to Kendallville, Indiana located in Fort Wayne, Indiana. The station operates on the FM radio frequency of 93.3 MHz. WBTU is owned by Oasis Radio Group.
WBTU originally operated as WAWK-FM, a sister station to WAWK AM in Kendallville, from 1964 to 1984. In June 1984, WAWK-FM was sold, renamed to WBTU-FM, and relocated to Fort Wayne.
WBTU is the oldest country station in the Fort Wayne market. Counting the station's WAWK lineage makes the station even older.
In the late 1980s and early 1990s, WBTU used the moniker, Hot Country. In the mid-1990s, the moniker was changed to B93. In the late 1990s and early 2000s, the station was known as Hoosier Country. In 2005, the station simply went by its call letters and frequency (93.3 FM). On May 25, 2007, WBTU changed its branding, becoming U.S. 93.3. A few weeks later, U.S. 93.3 went "commercial-free" but only continued to operate without playing commercials until December 31, 2007.
In 2000, Artistic Media Partners, Inc. bought WBTU and WSHY-FM from 62nd Street, Inc. WBTU and WSHY were moved to a studio inside the Bowen Center on Goshen Road in Fort Wayne.
In January 2007, Artistic Media Partners agreed to sell WBTU and WSHY to Russ Oasis for $3.8 million. Oasis owns HOT 107.9 (WJFX-FM), and 106.3 JOE FM in Fort Wayne, also.
On March 6, 2007, a local management agreement was enacted between Artistic Media and Russell Oasis for WBTU and WSHY (which was changed to WVBB, now WHPP).
Contents |
Currently, it broadcasts country music.
In the past, WBTU had regularly helped St. Jude's Research Hospital, MDA, and other organizations. WBTU also served as the radio station sponsor for country night at the Meijer Event Tent during Fort Wayne's Three Rivers Festival in 2006. Since the LMA took effect, however, U.S. 93.3 (WBTU) has dropped such charitable causes in favor of ones that are more publicity-friendly at fit their patriotic theme -- like claiming to support U.S. troops and "remembering" fallen local soldiers by erecting promotional billboards that feature the station's insignia and logo prominently displayed next to the hero's picture.
WBTU features a Pet of the Week segment in conjunction with Allen County Animal Care & Control on Monday mornings.
|
||||||||||||||
|
||||||||