City of license | Fort Mitchell, Alabama |
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Broadcast area | Columbus, Georgia Phenix City, Alabama |
Branding | 98.3 The Beat |
Slogan | "Columbus' #1 for Hip Hop and R&B" |
Frequency | 98.3 MHz |
First air date | 2004 |
Format | Urban Contemporary |
ERP | 6,000 watts |
HAAT | 100.0 meters |
Class | A |
Facility ID | 43093 |
Callsign meaning | The Beat |
Former callsigns | WAGH (1987-2007)[1] |
Affiliations | ABC Radio, Premiere Radio Networks |
Owner | Clear Channel |
Sister stations | WAGH, WDAK, WGSY, WHAL (AM), WSHE, WSTH-FM, WVRK |
Webcast | Listen Live |
Website | thebeatcolumbus.com |
WBFA (98.3 FM, "98.3 The Beat") is a radio station broadcasting a Urban Contemporary format.[2] Licensed to Fort Mitchell, Alabama. The station is currently owned by the Clear Channel along with sister station WSHE-FM as August 4, 2008.[3] and features programing from ABC Radio and Premiere Radio Networks.[4]
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In September 2004, WAGH, then known as WBFA, flipped from a contemporary hit radio format branded as "B101" to an mainstream urban format branded as "The Beat".[5] In September 2007, this format, branding, and the WBFA call letters were swapped with sister station WAGH.
The station was assigned the WBFA call letters by the Federal Communications Commission on September 4, 2007.[1]
In July 1998, adult contemporary music formatted WAGH ("Magic 98") was purchased by M&M Partners Inc. for a reported $2 million to become the fifth station in that ownership group's Columbus cluster.[6]
WBFA officially joined the Aloha Station Trust on August 4, 2008.[7]
includes Rickey Smiley Morning Show 6-11 A.M A.P. "The Mid-Day Diva" 11 A.M. to 3 P.M. Lil D 3 P.M. to 7 P.M. New Jack and New Jack Nites. 7 P.M. to 12.
98.3 the beat changed from Contemporary Hit Radio to Urban Contemporary on September 9, 2004 and has been in its current format since 2004.
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