City of license | Raleigh, North Carolina |
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Broadcast area | Raleigh/Durham Research Triangle |
Branding | Radio 96.1 |
Slogan | More Music. Less Blah, Blah, Blah |
Frequency | 96.1 MHz |
First air date | 1949 (as WNAO-FM) |
Format | Adult hits |
ERP | 100,000 watts |
HAAT | 300 meters |
Class | C0 |
Facility ID | 889 |
Callsign meaning | We're Building a Better Burlington (used by another station)[1] |
Former callsigns | WNAO-FM (1949-1959) WKIX-FM (1959-1970s) WYYD (1970s-1980s) WYLT (1980s-1985) WYLT-FM (1985-1993) WKIX-FM (1994-1998)[2][3] |
Owner | Curtis Media Group |
Sister stations | WKIX-AM, WKIX-FM, WQDR-FM, WYMY, WWPL, WQDR (AM), WPTF, WCLY |
Webcast | Listen Live |
Website | radio961.com |
WBBB ("Radio 96.1"), is a Mainstream rock radio station based in Raleigh, North Carolina.
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The station was signed on in 1949 by the Raleigh News and Observer as WNAO-FM to simulcast sister station WNAO, 850 AM. In 1959 the station became WKIX-FM, simulcasting much of sister AM WKIX's top 40 format. This move was out of necessity as WKIX-AM's 10 kW signal was powered down to a directional 5 kW at night, preventing the station from having full area coverage. In the 1970s, WKIX-FM changed format to easy listening WYYD. The station changed its letters to WYLT and became a satellite MOR station in the mid-80s, and began playing soft adult contemporary music soon after that. In 1994, WYLT traded call letters with co-owned WKIX and switched to country.[4] When the station switched to rock on January 28, 1998, the WBBB letters were taken from a Burlington, North Carolina radio station at 920 AM (which had originally signed on as WPCM). WBBB was called "Real Rock, 96rock" then transitioned to "The Rock Station, 96rock". As of November 2010, 96rock had a hard classic rock format playing everything from Jimi Hendrix, Led Zeppelin and Mötley Crüe to Nirvana and Alice In Chains. On June 10, 2011, long-time morning crew "Salt and Demetri The Greek" were fired from the station. On November 21, 2011, the station eliminated the rest of its live, on-air talent, shifted its format to Adult hits, and rebranded as "Radio 96.1."
(WBBB's logo under previous "96rock" branding)
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