| City of license | Eau Claire, Wisconsin |
|---|---|
| Broadcast area | Eau Claire, Wisconsin |
| Branding | Today's WAXX 104.5 (pronounced as the word "wax") |
| Slogan | Today's Country |
| Frequency | 104.5 MHz FM |
| First air date | 1950s |
| Format | Country |
| ERP | 85,000 watts |
| HAAT | 549 meters |
| Class | C |
| Facility ID | 9866 |
| Transmitter coordinates | 44° 39' 51.00" N 90° 57' 41.00" W |
| Callsign meaning | stacks of "waxx" (vinyl records) |
| Former callsigns | WEAU-FM (?-1970s) |
| Owner | Maverick Media (Maverick Media of Eau Claire License LLC) |
| Sister stations | WAYY-AM, WEAQ, WECL-FM, WIAL-FM, WDRK-FM |
| Webcast | Listen Live |
| Website | todayswaxx1045.com |
WAXX (104.5 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Fairchild, Wisconsin, sharing the same tower as WEAU-TV.
On Tuesday, March 22nd, 2011, the tower carrying WAXX's signal collapsed. The station is broadcasting at low power using a tower next to their studios that only reaches the Eau Claire / Chippewa Falls metro area until the its main tower is rebuilt. WAXX is also broadcasting for the Spencer/Marshfield area also on 104.5. WAXX programming was temporarily carried on WECL 92.9 for a time, displacing that station's programming.
The station was originally WEAU-FM, an FM station co-owned with WEAU-TV in Eau Claire. When WAXX-AM 1150 was purchased and brought under the same building as WEAU-TV/WEAU-FM, WEAU-FM began simulcasting WAXX-AM's country format. In the 1970s, WEAU-FM was renamed WAXX-FM, and eventually the country format was aired exclusively on the FM dial (WAXX-AM was renamed WAYY-AM in the 1970s and changed formats to oldies, eventually settling on news/talk in 1990).
WAXX & WAYY were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. WAXX, WAYY and new sister stations WIAL-FM, WEAQ-AM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.
WAXX unveiled its current logo (and added the "Today's" to their branding) in October 2005.
WAXX was the first radio station in the Eau Claire market to broadcast live 24 hours a day on the Internet, beginning March 31, 2006.
WAXX has been awarded several NAB Marconi Radio Awards over the years, including "Small Market Station of the Year" in both 2000 and 2007.
WAXX signature voice is John Willyard, voice of the CMA Awards since 1996, whose signature voice work is heard on many notable Country stations across North America.
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