City of license | Woodstock, Virginia |
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Broadcast area | Woodstock, Virginia Shenandoah County, Virginia |
Branding | "Music of Your Life 1230" |
Frequency | 1230 kHz |
First air date | August 3, 1981 |
Format | Adult Standards Easy Listening |
Power | 1,000 Watts day and night |
Class | C |
Facility ID | 16000 |
Callsign meaning | We Are Musical Memories |
Affiliations | Music of Your Life |
Owner | Shenandoah Valley Group, Inc. |
Sister stations | WSVG |
Website | WAMM Online |
WAMM is an Adult Standards and Easy Listening formatted broadcast radio station licensed to Woodstock, Virginia, serving Woodstock and Shenandoah County, Virginia. WAMM is owned and operated by Shenandoah Valley Group, Inc.
WAMM was signed on by Dean-O'Connell, Inc. on August 3, 1981. WAMM played an "Adult Rock" format from its launch until 1991 when it switched to Country. On November 26, 1993, WRDJ-FM at 105.1 FM (now WTGD) switched its callsign to WAMM-FM, becoming a sister station of WAMM (AM) which also carried a Country format and remained there until September 16, 2002 when the Country format was dropped and the callsign was changed to WJDV.
During most of the 1990s, the format switched from Country to 1970s Rock to Hot Adult Contemporary.
In July 2000, Grass Roots Broadcasting LLC (Thomas A. Lewis, general manager/51% owner) reached an agreement to purchase WAMM from Dean-O'Connell Inc. (Robert L. Dean, president) for a reported sale price of $185,000.[1] At the time of the sale, WAMM AM broadcast a classic rock format.[1] Offices were moved from Woodstock to Edinburg, Virginia, while the studios remained in Woodstock.
In May 2002, when former Shenandoah County radio station WAZR was sold to Clear Channel and moved to Harrisonburg, Virginia, most of the former staff of WAZR and WAZR's old standards/big band format moved to WAMM.
In September 2003, Grass Roots Broadcasting sold WAMM to Hometown Broadcasting.
In November 2004, WAMM bought Mount Jackson, Virginia station WSVG for $85,000 and moved WSVG's operations to WAMM's studios in Downtown Woodstock, Virginia.
In May 2005, WAMM went silent due to severe money problems, and WSVG was sold to spin-off company Hometown Broadcasting of Mount Jackson.
In March 2006, WAMM returned to the air with a Spanish-language format, but quickly went silent again after only six months.
In mid-August 2007, WAMM returned to the airwaves, again with the Spanish-language format.
On October 9, 2008, WAMM, once again, went silent for what the owner called "financial hardship". In an application filed with the FCC, Mr. Rodriguez requested the station remain silent for "the next 90 but, out of an abundance [sic] of caution, respectfully requests 180 days to remain silent." This is the third time WAMM has fallen silent in the past 5 years.
On November 16, 2009, Shenandoah Valley Group, Inc., operating an LMA for WAMM launched a new format featuring English-language adult standards.
On December 4, 2009, Shenandoah Valley Group, Inc. bought WAMM from Jason M. Rodriguez for $50,000.
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