City of license | Lumberton, North Carolina |
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Slogan | "Rejoice! Musical Soul Food" |
Frequency | 1340 kHz |
First air date | 1954 |
Format | Gospel |
Power | 1000 watts |
Class | C |
Facility ID | 41310 |
Callsign meaning | Where Advertising Gets Results[1] |
Owner | WAGR Broadcasting, Inc |
WAGR (1340 AM) is a radio station broadcasting a Gospel music format to the Lumberton, North Carolina, USA area. The station is currently owned by WAGR Broadcasting, Inc.
Al Kahn bought WAGR in January 1957, 27 months after the station signed on, and signed WJSK on the air in 1964. He ran both stations until 1992[2].
After Messa Corp. bought the stations from Southeastern Broadcasting Corp. in July 1992, WAGR and WJSK ended their tradition of airing only Lumberton high school football and began carrying games involving other Robeson County teams[3].
In 1993, Arthur DeBerry and Associates of Durham bought WAGR and WJSK[4].
After WJSK was sold to Cape Fear Broadcasting in 1998, Wes Cookman, owner of Fayetteville radio station WIDU, bought WAGR, along with WEWO in Laurinburg[5].
Later, Cookman added WFMO in Fairmont to what was called "WE-DO" network, whose black gospel and news and information programming originated from the WIDU studios[6].