Vitarroz, founded in 1955, is the second largest supplier and distributor of Hispanic food products in the northeastern United States.[1] The company is based in Kearny, New Jersey.[1]
The company's product line comprises over 300 branded products, including rice, beans, beverages, and other products.[2]
In August 2009, the Vitarroz brand was purchased by Dominican-American calling card magnate Carlos Gomez.[2]