| Type | Public (NASDAQ: VITC) |
|---|---|
| Founded | 1994 |
| Headquarters | Boca Raton, Florida |
| Key people | Jeffery J Horowitz Chief Executive Officer & Director Stephen E. Markert Jr. Interim Chief Financial Officer Bert Wegner Chief Operating Officer David Zucker Chief Marketing Officer |
| Products | Nutritional supplements |
| Website | www.Vitacost.com |
Vitacost.com (Vitacost.com, Inc.) ( NASDAQ: VITC ) is a leading online retailer and direct marketer of health and wellness products includinge dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. (Vitacost.com, Inc.) sells these products directly to consumers through its website, www.vitacost.com. (Vitacost.com, Inc.) strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.
Vitacost began operations in 1994 as a catalog retailer of third-party vitamins and supplements under the name Nature’s Wealth Company. In 1999, the company launched Vitacost.com and introduced a proprietary vitamins and supplements.
The company began operating under the name Vitacost.com Inc in 2000.In 2006 Vitacost was inducted into Inc_Magazine’s “Inc. 500 Lifetime Hall of Fame,” as one of the US’s 500 fastest growing privately-held businesses for five consecutive years (2001–2005).[1]
In 2008, the company completed construction of its manufacturing facility located in Lexington, North Carolina. Since inception, Vitacost has shipped over ten million orders to its customers. [2]
Vitacost went public on September 23, 2009. [3] [4]
In 2010, the company was recognized in the top 100 list of Internet Retailer [5] Also during 2010, the Company expanded and upgraded its west coast distribution facility located in Las Vegas, Nevada. The Company began a similar project for its east coast distribution center, located in Lexington, North Carolina in the spring of 2010, with the building construction completed in the first quarter of 2011. The facilities provide redundancy in the event of work interruptions due to power outages, natural disasters or other events.
During 2011, the Company was named in the top 100 by Internet Retailer and also was named in the top 10 in the Spring 2011 Top 100 Online Retail Satisfaction Index published by ForeSee Results – both for the 2nd year in a row. In addition, in June 2011, Vitacost.com announced that it had received an ELITE rating for customer service from STELLAService, an independent, third-party company that rates the customer service performance of online retailers.