| Type | Private |
|---|---|
| Industry | Computer software Media and Advertising |
| Founded | 2000 |
| Headquarters | New York, New York, USA |
| Key people | Seth Haberman, Founder and CEO Bill Katz, Executive |
| Employees | 50 (2011) |
| Website | www.visibleworld.com |
Visible World is a New York media company. Founded in 2000, it was the first provider of nation-wide addressable TV advertising technology.
As of 2011, the company deployed technology that let advertisers identify and reach more than 56 million US homes with regional, zoned addressable technology. In the New York Metropolitan region, Visible World provided access to more than 3 million homes with household level addressability. Household targeting means that even though two neighbors are watching the same TV channel at the same time, they might watch two different ads from the same company but with the information that’s relevant to them.
As digital technology and mobile and wireless devices emerge and proliferate, Visible World has helped TV keep pace as the most relevant medium. Visible World has developed a suite of services that enables advertisers, advertising agencies and media companies to deliver addressable, interactive, and measurable ads. The company’s addressable distribution platform enables the delivery of targeted advertising to increase consumer relevance and engagement.
Visible World’s products include Connect. This delivers household addressability as an advanced television advertising solution that enables marketers to segment their television audiences and target relevant ads to specific households. This advanced advertising capability combines the targeting and precision of direct or digital marketing with the broad reach and engaging power of television.
Additionally, Visible World provides Conductor. This automates the process of targeting, customizing commercials, and trafficking and delivering messages for local television campaigns. With this flexibility, marketing campaigns are more efficient and messages are more effective. Consisting of four main modules that fit into any campaign workflow, Conductor simplifies the process of delivering relevant ads to the right segments on local television.
Visible World has been a part of transforming television advertising as the first company to build powerful technology and platforms with anonymous data from third-parties such as Acxiom, Nielsen, Experian, and Polk, including demographics like income or education, so advertisers can build a tailored audience to reach with specific messages. Visible World Investors include: Comcast Interactive Capital, Reuters Venture Capital, Time Warner, and WPP Group. Visible World has deployed household addressability across Cablevision’s entire footprint.
Visible World's advancements were cited in an interview with Rick Mathieson and Seth Haberman August, 15, 2011[1] Visible World on-going advancements were highlighted in an interview with Multichannel News July 28, 2011
Visible World was featured in an interview with Strategy Magazine July 2011
Visible World was featured in The Wall Street Journal TV's Next Wave: Tuning Into You article, March 07, 2011
Visible World technology was highlighted in an AdWeek article August 21, 2009