Viddler is an interactive online video platform for uploading, sharing, enhancing, tagging, commenting on, and forming groups around videos. Viddler no longer provides a free service for non-commercial users and now requires all users to choose one of the three paid plan options. Paid service includes support, a customizable player, the ability to create a private community, detailed analytics, priority encoding, HD encoding, iTunes support, branding and control over advertising, including a revenue-sharing option.[1]
Contents |
The company, headquartered in Bethlehem, PA, was founded in November 2005 by Robert Sandie (President) and Donna DeMarco (Vice President). Viddler was created by a team of developers, designers and architects from companies such as RackSpace, IBM and Macromedia. Viddler.com launched in December 2006 with the in-line commenting and tagging features.
Viddler is a video hosting service and social networking site. It allows its audience to interact with other users' videos by posting timed tags and timed comments inside of them. Audiences can also use a web cam to record a video response. Once content is on Viddler’s server, it can be set private, public, or available to the uploader's friends. Users can share videos on other social networking sites or by embedding them in a blog or e-mail message. There is also a Viddler WordPress plugin that simplifies the process of posting a video to a WordPress blog. Viddler’s API wrappers come in many common languages, including Java, PHP, and Ruby.
In April 2008, the company launched an application for Facebook, created by lead social developer Kyle Slattery. It replicates the majority of functionality from Viddler.com into Facebook. The Facebook app displays the user's videos and the daily highlights and latest videos from Viddler.[2]
Supported input file formats include .avi .dv .mov .qt .mpg .mpg2 .mpeg2 .mpeg4 .mp4 .3gp .3g2 .asf .wmv .flv.
Paid customers can choose between a full player and a simple player. The full player includes timed comments, video comments, timed tags, a post-roll screen, custom color scheme, custom clickable logo and permalink, and share/embed, while the simple player offers only the custom color scheme, custom clickable logo and permalink, and share/embed. Both players offer optional advertising that allows users to control the ad selection and revenue share with their users. An unlimited number of videos can be uploaded. Videos usually cap at 500 MB, but an increase in the cap is offered for a fee.[3]