VariCam is a brand name associated with the specialized Panasonic video cameras that are mostly used to imitate the look and feel of motion picture cameras. They have been used for many feature films. VariCams' main feature is that the framerate can be varied from 1 frame/s to 60 frame/s, offering flexibility in creating rapid or slow motion effects. As a point of reference, film has traditionally been shot at 24 frames per second, while NTSC video uses 29.97 frames per second. Therefore, VariCams can be used for high end video production and film production. The cameras are not cheap, but their low cost in use, compared to shooting on film, has made them popular among independent filmmakers, and they are often available to rent from professional film camera rental companies. The VariCam range has now matured into its latest generation, and is widely used in TV production, as well as film.[1]
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VariCam has recently launched two new VariCams, the AJ-HPX2700 and the AJ-HPX3700[2]. These new models feature Panasonic's P2 solid state media technology, representing a major advance for the VariCam line. The AJ-HPX3700 is the flagship model providing Full 1080p acquisition capability and dual link HD-SDI output.
Panasonic has exhibited a mock-up of a camera having cinema camera appearance, previously said to be a potential 4K camera, which was due to be available in 2010 according to some Panasonic staff.
CineAlta, a Sony brand which has the same goals as Varicam: providing tools to give a "pellicle movie" look to video productions.