V de V is a sportswear fashion label founded in 1963 by Michèle Rosier.
In 1963 Michèle Rosier founded "V de V", which stands for Vêtements de Vacance. This translates literally as 'Clothes for Holiday'. The label quickly established a reputation for fine quality sportswear, including swimwear and ski-wear. Her love of plastics led to her being nicknamed the "Vinyl Girl" .[1] The International Herald Tribune compared Rosier's "style without nostalgia" for ready-to-wear to Andre Courrèges's haute couture designs.[1]
Michèle Rosier and V de V designs were sold in France through outlets such as Dorothèe Bis and she also designed for White Stag in the USA and Jaeger in the UK
Her ski-wear was particularly distinctive, including ski-suits in quilted nylon velvet and vividly coloured suits with detachable face panels such as the one featured on the front cover of Sports Illustrated magazine for 13 November 1967.[2]
Michèle Rosier also designed the parachute jumpsuits for Raquel Welch in the 1967 film Fathom.
Several notable fashion designers, including Jean Charles de Castelbajac in 1969, Kenzo Takada, and agnès b had an early start with working for V de V.
In 1990, V de V was purchased by Sergio Tacchini. There is currently a V de V retail outlet on the rue de Sevres in Paris.
A Michèle Rosier for V de V raincoat in see through PVC was selected as part of the Dress Of The Year ensemble for 1966 at the Fashion Museum, Bath.