| Type | Public |
|---|---|
| Founded | February 7, 1966 |
| Founder(s) | Hideo Fujimoto (CEO) |
| Headquarters | Chuo ku, Tokyo, Japan |
| Area served | United States, Japan, Philippines, Australia, Taiwan, Vietnam, New Zealand, and China |
| Products | Electronic radio communication devices. |
| Revenue | US$381,664,000 (2009/10)[1] |
| Employees | 16,924 (2009)[2] |
| Website | http://uniden.com http://uniden.com.au http://uniden.co.nz http://uniden.co.jp |
Uniden Corporation (ユニデン株式会社 Yuniden Kabushiki-gaisha [Uniden Co., Ltd.]) (TYO: 6815) is a Japanese company in the wireless communication industry.
Contents |
Uniden was established on February 7, 1966 by its founder Hideo Fujimoto (CEO). Uniden became a well known brand in the '70s by manufacturing and marketing millions of CB radios, under the Uniden brand as well as popular private brand labels such as President and Bearcat.
During the 1980s, Uniden grew to become the world's largest manufacturer of cordless telephones in addition to television satellite equipment, mobile radios, advanced marine electronics and frequency scanners (the latter under brandname Bearcat).
In Europe, it became successful in the telecommunications market with its introduction of 900 MHz cordless telephones.
As Uniden continued to grow and extend its international operations, Uniden Australia and Uniden New Zealand were established in 1989. The company now offers an extensive range of consumer electronic products including Digital Cordless Phones and the top selling XDECT, SCR, WDECT and DSS technology Cordless phone ranges all of whichare strong marketing terms but not actual technology, Transceiver Radios and Scanning Receivers, Wireless Networking Products and GPS Products. The company has just announced it will be selling bluetooth car kits, HD Set Top Boxes, Laser Pocket Projectors, HD Digital Photo Frame and Wireless Power Accessories (most of which have been withdrawn from market due to poor sales).
Most cordless phones with the Radio Shack brand name are Uniden models that are sold under the Radio Shack brand. Most of the cordless phone brands sold in the world (e.g. Philips) are made by Uniden and sold under different electronic brands.
Uniden's actual line of business is in research and development, manufacturing and marketing.
It produces over two million wireless products every month and manufactures one cordless phone every 3.2 seconds.
In Australia and New Zealand, Uniden is a top seller in GPS car Navigation Systems with the launch of TRAX series. The Uniden TRAX 436 includes an integrated TMC antenna, allowing receive broadcast traffic information and the multipoint route planning allows for multiple destinations to be programmed in advance.[3]
Uniden is considered to be one of the leaders in 3D car navigation, leading the way with its unique 360 degree 3D Landmark Technology and the newly launched 360 degree 3D City Maps.
Uniden operates globally, but the main commercial activities are still situated in the United States. Production sites have been located in China, Hong Kong, Taiwan and the Philippines. Uniden has also recently expanded its manufacturing to include Vietnam.