| Type | Private company |
|---|---|
| Industry | Computer software |
| Headquarters | Malta |
| Products | PowerSuite, Registry Booster, SpeedUpMyPC, DriverScanner, |
| Services | PC System Utilities |
| Employees | 100 - 200 |
| Website | www.uniblue.com |
Uniblue is a Microsoft Gold Certified Partner: Independent Software Vendor (ISV) [1] established by three Swedish co-founders in 2003 and headquartered in Malta.[2] The company’s core business involves the production of a range of software solutions.
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Uniblue Systems Limited launches its first products, SpeedUpMyPC and WinBackup.[3]
Uniblue sees the development of the sales and marketing forces. The launch of WinBackup 2.0 underlines Uniblue’s commitment to ongoing software improvement
Uniblue wins its first ICE award,[4] acknowledging the company’s ability to deliver quality software.
Refer to Marketing and the Media
DriverScanner, the driver tool, is released.
Consistent improvement – with a new software framework, Uniblue launches RegistryBooster 2010.
Localization and market expansion – The main products are made available in an additional twelve languages.[5]
The company saw a 300 per cent increase in sales between 2005 and 2006 alone, and went from a staff complement of 20 to 70 in the three years since 2006.[6]
The current main product line-up; RegistryBooster, SpeedUpMyPC and DriverScanner, was quick to gain popularity. Each product’s own set of benefits and features are a reflection of the company’s culture, revolving around the key concepts of simplicity, efficiency and straightforward functionality. Uniblue Libraries: The company’s subsidiaries distribute a range of free resources primarily aimed at helping users acquire a clearer understanding of PC-related processes and functions.
ProcessLibrary was launched in 2004, it is a comprehensive online library, which includes information about what should and should not be running on PCs and has seen over 300 million searches run by visitors. This website has been rated as one of the ‘Top 100 Classic Websites’ by PCMAG.com.[7]
Uniblue's primary technical library liutilities.com, how-to guides and informative articles. All this information can help computer users improve their PC's speed and stability.
FILExt.com is the principal online file extension resource. It consists of a comprehensive collection of file extensions and MIME types; many linked to the actual programs that create the files.
Coverage on CNBC [8] and the BBC,[9] new awards and Microsoft Gold Partner certification in 2007 provided Uniblue with a taste of acknowledgment and global recognition. Long established and ongoing marketing practices involve collaboration with editors of the most popular PC publications [10] and websites worldwide to have products reviewed by critics or recommended in credit-crunch beating recommendation lists. Several cover mount agreements with a host of magazines were also negotiated in the company’s bid to raise its products’ profile even further. Uniblue has also partnered with various software vendors and distributors to market their products. Its affiliate and partner teams work closely with third party websites to promote the product range.
This software utility is designed to conduct a deep scan of a PC registry, so as to identify and remove all registry entries causing instability or slowdown, for the purpose of general optimization. A cleaned PC is supposed to gain extra speed and efficiency on behalf of the program’s registry defragmentation system.[11]
SpeedUpMyPC will check for processes, files and settings that are causing compromises in performance. The software will then provide the user with a set of tools built to boost system resource management, optimize system and network settings and remove junk files bloating the hard drive.[12]
Uniblue’s driver utility will list all drivers in need of updating, as well as detect device driver of all peripherals – even those not currently connected to a PC. DriverScanner will offer the latest driver versions as released by hardware manufacturers, making them readily available to download and install.[13]
PowerSuite merges the main three software solutions; RegistryBooster, SpeedUpMyPC and DriverScanner, under a single interface
Uniblue Causes supports several worldwide initiatives through donations and support. Such causes include Peace Winds Japan, Medecins Sans Frontiers (Doctors without borders), One Laptop per Child and UNICEF [14]
UniGreen is an environmental campaign targeting the reducing and the recycling of material throughout the organization.
UniCare is a programme established by Uniblue covering a host of employee well-being measures, including fully customizable work chairs from Sweden, health care, individual ergonomic workspace consultations, several chill-out zones and an open-air terrace among others.
Uniblue had been accused of practicing aggressive marketing strategies. The accusations were primarily based on serious misconceptions of the purposes of the tools offered by the company.[15] After recognizing this issue, Uniblue has sought to refine their marketing messaging style in an attempt to provide more education to their customers prior to purchasing.
Incompatibility with some programs has been reported in the past. To date most of these have been resolved.