| City of license | Tempe, Arizona |
|---|---|
| Broadcast area | Phoenix, Arizona |
| Branding | 98 KUPD |
| Slogan | "Arizona's Real Rock" |
| Frequency | 97.9 MHz (also on HD Radio) |
| Format | KUPD: Active Rock KUPD-HD2: KDUS simulcast |
| ERP | 96,000 watts |
| HAAT | 494 meters |
| Class | C |
| Facility ID | 65166 |
| Owner | Sandusky Radio (Tempe Radio, Inc.) |
| Webcast | Listen Live |
| Website | http://www.98kupd.com |
KUPD (97.9 FM, "98 KUPD") is a radio station broadcasting an Active rock format. Licensed to Tempe, Arizona, USA, the station serves the Phoenix, Arizona, area. The station is currently owned by Tempe Radio, Inc., a division of Sandusky Radio.[1]
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Prior to its evolution to Active Rock in the 1980s, KUPD's previous formats included Top 40, MOR, Easy listening and Adult Contemporary. In the 1990s it became the sister station to KDKB-FM and KSLX-FM after being purchased by Sandusky Radio, which also owns stations in Seattle, Washington. Along with sponsoring the majority of hard rock concerts in the Phoenix-metro area, the station also holds its own annual concert events "U-fest" and the recent addition "The End of Summer Scorcher," usually around late-September. The station has invited notable hard rock acts to play the show each year. In recent years it has been headlined by acts such as Alice In Chains in 2008, Sevendust in 2009, Three Days Grace in 2010 and Papa Roach in 2011.
DJs on the station include Bret Vesely midnight-5:30am, followed by Holmberg's Morning Sickness hosted by John Holmberg, with Brady Bogen as the "voice of morality", Creepy-E and his Memaw as the butt of many jokes, and Dick Toledo 5:30AM-10AM, Larry McFeelie 10AM-2PM, Fitz Madrid 2PM-7PM, The Shan Man 7PM-11PM with the syndicated program Loveline with Dr. Drew from 10PM-12AM (9PM-11PM during daylight saving time, since Arizona does not observe DST).
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