| Type | Private company |
|---|---|
| Industry | Retail |
| Founded | 1940 Bogotá, Colombia |
| Founder(s) | Federico Deutsch, Karel Steuer |
| Headquarters | Guayaquil , Ecuador |
| Area served | Ecuador, Colombia, Uruguay, Argentina |
| Divisions | Tía Super Tía Tía Express Multiahorros Ta-Ta SuperTía.com |
| Website | SuperTia.com |
Tía S.A (Tiendas Industriales Asociadas SA) is a South American supermarket chain founded by Kerel Steuer and Federico Deutsch. Tía S.A also known as Casa Tía in argentina, was founded in the 1920s in Prague, Czechoslovakia under the brand Te-Ta and expanded to Yugoslavia and Romania. The Second World War and its effects forced the founders to emigrate to the Americas leaving everything behind, and beginning operations in Bogotá, Colombia in 1940 under the brand Tía S.A, which they later expanded to Argentina, Peru, Uruguay and Ecuador with great success.
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Tía S.A stores are divided into the following forms of supermarkets:[1]
Tia supermarkets are located in cities with populations over 25,000 inhabitants.
Super Tía hypermarkets are located in cities with populations over 125,000 inhabitants.
Express supermarket Format [2]
Neighborhood supermarket format located in Barrios.
In Uruguay, the Casa Tía division has a different name, Ta-Ta.[3]
Tía S.A is addressing the online market trough its online store SuperTia.com.[4]
The first store was opened in the city of Bogota in 1940. The business model was a new concept thereby instituting a new business model unknown at the time. That day Tía S.A opened the first department store that forever transformed the retail industry in Colombia.[5]
Tía Colombia currently has supermarkets in Bogota, Medellin, Bucaramanga, Barranquilla, Cucuta, Sogamoso, Ibague, Facativa, Palmira, and Tunja.[6]
The first store was opened in the city of Buenos Aires in 1946 in Suipacha 147, downtown. The business concept was innovative. The originality of the model was to put round shelves like islands for each department. Until then, the retail trade in Argentina was the store, library.[7]
In 1999, Exxel, a buyout fund backed by American investors, and Promodes, France's second-largest retail chain at the time, bought Casa Tia's Argentinian division for $630 million. The group spent another $600 million over three years to add stores.[8]
Carlos de Narvaez, and his brother, the Colombian-born naturalized Argentine businessman and politician Francisco de Narváez, two of the grandsons of one the founders and partial owners of Tia S.A, want to reopen Tía S.A in Argentina. In mid-2009, they bought back the Argentinean brand from Carrefour and promise to implant back the supermarket chain Argentinean division in 2012, starting in Buenos Aires.[9]
On June 13, 1956, at the corner of July 18 and Carlos Roxlo, Tía's Uruguayan subsidiary, Ta-Ta SA, opened the first department store in Uruguay thus giving the kickoff to the modernization of the retail store further developing trade and the supermarket industry in Uruguay.
Currently Ta-Ta S.A employs more than 3000 employees, and has hypermarkets located in the 19 departments of the country.[10]
The first store in Ecuador opened in the city of Guayaquil on November 29, 1960 in the downtown area of this city in 217 and Luque Chimborazo.