Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante.[1]
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Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex Torrubia and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco.[2][3] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees.[4] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007.[5] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum,[6] reported in a Macrovision conference call to be $4million.[7]
Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service,[8] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot.[9]
ActiveMARK is Trymedia's proprietary technology suite for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.
Trygames, a division of Trymedia, is a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001.[10]