Truvia is a stevia-based sugar substitute developed jointly by Coca-Cola and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient.[1] Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener.[2] It is made of rebiana, erythritol, and natural flavors.[3] Since its launch in 2008, Truvia natural sweetener has become the number two selling sugar substitute in the United States, surpassing Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low.[4] Still small next to #1 selling Splenda's approximately 60%.[5] Truvia competes against Pepsi's PureVia brand of stevia-extract sweetener.
Contents |
Truvia tabletop sweetener is marketed to consumers as a packet sweetener for food and beverages. This makes it a direct competitor to existing packet sweeteners Splenda (sucralose), Equal (aspartame), Sweet'n Low (saccharin) and table sugar. It is currently available in the US in 40-ct, 80-ct, 140-ct and 300-ct single-serve packages. It is also available in the US in a 9.8 oz "Spoonable" container which is the equivalent of an 80-ct box.[6] One packet of Truvia natural sweetener is said to provide the same sweetness as two teaspoons of sugar.[7] In several clinical studies of Truvia, no difference in side effects were reported by groups consuming Truvia stevia leaf extract, and groups taking a placebo.[8]
In addition to Truvia tabletop sweetener, it is used as a food ingredient. Products which use it as a sweetener include Vitamin Water 10, VitaminWater Zero, Sprite Green, All Sport Naturally Zero, Blue Sky Free, Crystal Light Pure, and some varieties of Odwalla juices.[9] It is also used in certain "Hansen's Natural" blended juices.