Trust is a free tri-annual investment trust magazine published by Mediamark Ltd for Baillie Gifford, the Edinburgh based investment management company. Edited by Heather Farmbrough, and first published in June 2004, it recently reached issue 17 in June 2011.
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Trust contains a variety of stimulating content, such as interviews with Baillie Gifford’s fund managers, topical investment articles written by financial journalists, competitions, features and news pieces.
Initially, Trust was available to download online in PDF format, but in February 2010 the company launched Trust Online, an interactive website featuring magazine content as well as additional web-only investment trust articles, news pieces, fund manager video interviews, polls and online competitions.
Trust has won several awards at the Association of Investment Companies ‘Best Information to Shareholders Awards.’ It won ‘Best Newsletter’ in 2011[1]. Trust was also runner up in 2010[2], was commended in 2009[3], and previously won in 2007.