Theming

Theming refers to "the use of an overarching theme...to create a holistic and integrated spatial organization of a consumer venue."^[1] Often themes are derived from history, different cultures and fantasy.

Theming can vary in intensity from interior design to entire architecture based on a particular theme, with theme parks being an example of a common large-scale application of theming. Theming is prevalent in certain restaurants, casinos, museums, airports and resorts.

Examples of themed environments

• Irish Pubs
• Rainforest Cafe
• Disneyland
• Dollywood
• Las Vegas Strip
• Olive Garden

See also

• Theme restaurant

Further reading

• Mark Gottdiener, The Theming of America: dreams, media fantasies, and themed environments (Westview Press, 2001).

• Wood, Natalie T. and Caroline Munoz. (2007) “No Rules, Just Right or is it? The Role of Themed Restaurants as Cultural Ambassadors.” Tourism and Hospitality Research 7(3/4), 242-255.

• Munoz, Caroline K, Natalie T. Wood and Michael R. Solomon (2006) “Real or Blarney?: A Cross-Cultural Study of Perceived Authenticity in Irish Pubs” Journal of Consumer Behaviour, 5 (6), 222-234.

• Lego, Caroline K, Natalie T. Wood, Michael R Solomon and Stephanie McFee (2002), "A Thirst for the Real Thing in Themed Retail Environments: Consumer Authenticity in Irish Pubs,” The Journal of Foodservice Business Research, 5 (2), 61-74.

References