The Sphere (social network)
The-Sphere.com is the first luxury social network service. It was founded in December 2008 by David Manoukian[1]. It aims to bring together people who share similar backgrounds, lifestyles and interests and to provide them with an advanced networking platform where they can expand their international sphere of acquaintances on a professional, social or romantic level, make use of a tailor-made concierge[2] service, benefit from ultra-special conditions with top-class service providers, access an international address book, participate in exclusive private events.
The concept
The particularity of The-Sphere is that each member application is analyzed by a Board of Admissions for approval[3]. The Board only selects those who are deemed to add value to the club and who are in line with the website’s philosophy. The-Sphere’s network captures an international group of people composed of more than thirty nationalities[4]. The-Sphere is a discreet and trusted environment where members can share tips and content with complete confidence. The-Sphere’s platform offers powerful tools to help members manage their private, social and business lives such as private mailbox, Online chat, photo and video albums, geolocation, city guide. The-Sphere’s network offers its members[5] an online magazine. The-Sphere’s magazine, “Trends&Events”, aims to document the aspects of social and contemporary culture that intersect with its members’ lives. It shares with its members what amuses and/or fascinates the The-Sphere team. The magazine reports on trends and events around the globe, lifestyles, members’ tips and The-Sphere network news. The-Sphere newsletter is e-mailed to all members on a monthly basis. It is personalized for each member (personal information regarding new messages, pending requests, connection suggestions…) It relays the online magazine’s articles and focuses on Members’ Benefits. The-Sphere provides its members a tailor-made concierge service. It provides its members with the hottest and most exclusive products and services. The-Sphere Concierge is at the disposal of its valued members to take care of their needs and provide them made to measure services[6]. The-Sphere provides its members an international address book. City Guides compile member-generated tips, recommendations and insider information on the hottest places to go, stay, things to do and buy around the world. The-Sphere members are also able to rate, comment on City Guide addresses and are encouraged to add new addresses. The-Sphere encourages off-line interactions between members. Thus, it hosts cocktails, dinners, galas and cultural happenings around the world. Recent Events include “Par Coeur Gala” to benefit the Make-A-Wish Foundation[7] France association and hosted by The-Sphere ambassador Eva Longoria[8].
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